How long have you been working with Styku?
We’ve been working with Styku since June 2016.
Why did you choose to use the Styku system?
We were searching for a way to track our members’ progress in an effective, reliable and engaging way.
What stood out to us about Styku was its level of precision, as well as its consistency and comprehensiveness.
Styku’s technology is aligned with DEXA – a type of X-ray scan that’s considered a gold standard in body composition analysis – and offers medical-grade accuracy.
It also offers incredibly realistic 3D scans, the 3D visual actually looks like the user, it’s not just a generic-looking avatar that vaguely captures their body shape in outline. This definitely adds something to the user experience in terms of engagement, I think.
How does it enhance your service?
We take motivating and supporting our members very seriously, we want all of our members to achieve their goals.
Providing our members with an understanding of where they’re starting from, as well as the steps they need to take to improve their health, provides more of an incentive for them. It’s also the best way to gauge a member’s progress from a physical standpoint by having tangible proof that they have achieved a result over a period of time.
Simply asking our members to weigh themselves isn’t enough. It’s not a true reflection of their progress; it’s a small piece of a much bigger pie.
The reason Styku is so effective and has been so great for our service is that it goes way beyond the numbers you see on the scale, analysing hundreds of measures to provide a true, visual representation of members’ bodies. Because of this, Styku has given us much more confidence when it comes to giving members their results.
Styku has definitely enabled us to elevate our service in a number of ways and has become a central focus of our gym and member experience. It’s the ultimate way to visualise the story of our members’ fitness success.
What are the benefits you’ve noticed as an operator?
Styku has had a very positive effect on our business. Members, both in the gym and on social media, have emphasised the important role that Styku has played in their journeys and experiences. It’s helped to keep them motivated and on track with their programmes, ultimately helping them achieve the results they want.
Of our 110 members, maybe five of them have not had a scan, but they know it’s available to them if they’d like to, I think this speaks volumes about how people are viewing body scanning and how valuable it’s become within our gym.
Styku benefits our members by enabling our coaches to track and monitor their physical progress over time to ensure they stay motivated and accountable; creating an enjoyable experience that delivers results.
Realistic avatars engage members and add to the user experience