Why is VOYA expanding into supplements?
The launch of the Sea Ór range of supplements was driven by science.
There’s no plant on the planet which has such a varied level of minerals, vitamins and active compounds as seaweed.
At VOYA, our knowledge of this power is transferable – there are many synergies between skincare and supplements, and they marry well from a commercial perspective for operators.
There’s a growing understanding by consumers that wellness is driven from the inside out, as well as from the outside in and that high-end supplementation can underpin health.
What was the inspirationfor the new brand?
We’ve been heavily involved in seaweed R&D for a long time.
We work regularly with three universities isolating skincare compounds that are functional and beneficial.
Rather serendipitously, in developing our skincare line, we’ve also uncovered a lot of useful information that’s been beneficial in developing our range of supplements.
With whom did you work on the formulations?
A number of technical partners – in particular the University of Ulster in Ireland which performed our double-blind user trials.
Tell us about the Sea Ór supplements
They offer extremely high levels of active ingredients, such as vitamins A, B, C and E, as well as probiotics, to give the maximum health benefits to the consumer.
One Sea Ór supplement might negate taking two or three other brand supplements.
Each is tailored to give different results. For example, our Orplex Body supplement will support the immune system, has anti-inflammatory and antioxidant properties, supports a healthy digestive system and reduces fatigue.
Our Hair, Skin and Nails supplement supports collagen formation for healthy skin repair, while protecting against oxidative stress and promoting the growth of healthy nails and hair.
What’s the Orplex™ complex?
Our patented Orplex blend forms the basis of the supplements.
It contains a mixture of super ingredients and is unique to Sea Ór.
The exact breakdown is a closely guarded secret, but it includes health ‘superheroes’ such as fucus serratus and laminaria digitata seaweeds, coenzyme Q10 and zinc.
What is the ethos of the Sea Ór brand?
Functional, functional, functional. Sea Ór is very similar to VOYA, but also distinct. We’re a sustainable and environmentally-friendly brand that’s carbon neutral and uses responsible packaging.
Sea Ór has been developed to offer consumers highly effective nutritional support using organic ingredients, underpinned by science.
VOYA’s Sea Ór supplements are available online now at voya.ie and will be available in VOYA spas and retail outlets soon.