Dorrmy House, the luxury boutique hotel and spa in the heart of the Cotswolds, UK, has expanded its premium offer with the refurbishment of its two fitness suites, to incorporate fully-connected equipment from Matrix Fitness.
The much-loved country-house hotel is a converted 17th century farmhouse steeped in tradition, so it was vital the new installations were in keeping.
General manager, Stephen Browning, says; “It was time to bring our fitness suites in line with the premium offering our hotel and spa provide.”
Dormy House had two suites to upgrade; a larger area on the ground floor, accessible to all guests and members, and a boutique space upstairs which operates as a 24/7 training area for hotel guests.
Browning said. “At first we were wary of introducing a higher level of technology in our gyms, due to our more mature demographic, but the feedback has been fantastic.
“The Matrix equipment has given a whole new level of connectivity, which provides interactive, engaging and motivating workouts.”
The refurbishment incorporated the Matrix Fitness 7xi Cardio range to link users to entertainment, fitness tracking and brand-building communication, while the Matrix Ultra Series strength equipment, with Intelligent Training Consoles gives a digitally connected, guided experience.
The Matrix CXP indoor bike includes a target-training LED ‘colour wrap’ to monitor levels of effort, while the wall-mounted Connexus Column delivers a number of functional training solutions in a compact space.
Dormy House has also opted to install Matrix Fitness Connected Solutions, which brings customers’ fitness data together in a single customisable interface, to extend the Dormy House brand and put the hotel at the centre of customers’ fitness journey.
Browning says: “Nigel Tapping, our contact at Matrix Fitness, was really supportive throughout the project and went above and beyond to advise us, not only on equipment, but also on layout, design and how to maximise floor space. He managed to complete the refurbishment within a couple of days, despite us having to keep the hotel and spa open throughout.”
Tapping said: “Dormy House is a prestigious hotel and spa, so it was vital to create a fitness suite with the highest level of connectivity and equipment to complement its other award-winning facilities.”