What inspired the new treatment?
Séverine: Our one-hour Indonésie Ancestral treatment was a product of Sothys’ president, Christian Mas, meeting a master of ancient Javanese beauty care traditions on a trip abroad. I then visited Borneo to truly understand the cultural dimension of Indonesian body massage and immerse myself in the region’s techniques, in order to create an authentic treatment.
What’s special and different about it?
Séverine: The treatment includes a 50-minute global body massage, using a mixture of Indonesian techniques, and is enriched with an energetic Mayonggo breathing ritual to help release tension and encourage deep relaxation and an energy rebalance.
How are treatments developed?
Séverine: Treatments are created within the Biometrology unit of the Sothys research and development department, where protocol and effectiveness are validated. Following this, we develop the necessary tools for education and plan a training day including theory, practice and retail.
How many therapists do you train annually?
Isabelle: We typically train 3,000 beauty therapists a year, with courses offered in 120 countries carried out through a combination of face-to-face and distance learning. Our training team comprises a lead training manager – in charge of the conception of the training tools, four international trainers, one head trainer specifically for the Americas as well as one for the Asia-Pacific countries. There are also local trainers in every country where Sothys is distributed.
What training and support does Sothys offer?
Isabelle: Initial starter Spa Training, which teaches therapists about the main treatment protocols and retail offerings.
Following this, we offer a one-day sales training course using workshops to help therapists gain a thorough understanding of our products and develop sales skills to market our them and contribute to spa profitability.
All training material is available on our professional website, with lots of tools to help support and facilitate the organisation of the spa.
At Sothys, we believe it’s not only crucial to train spa staff, but all employees who are in contact with spa clients, be that reception, guest relations, sales or restaurant staff. We offer a specific training session to teach them how to speak about the spa and our brand and explain what can be found in the spa.
What’s most important about training for Sothys?
Isabelle: Making sure our training supports spas to design their own personal customer journey and helping train therapists to be confident and comfortable with the treatments and products they work with, all while educating them on how to contribute to the profitability of the spa.