Sponsored
Technically Creative

With clients including the Xplore Family Entertainment Centre in Athens, Technically Creative provides a one stop, in-house solution to create memorable and magical experiences. We talk to CEO, Marc Broadbent


What does Technically Creative do?
We create the ultimate in immersive experiences. Our team is dedicated to providing captivating visitor experience installations, large or small. Think of us as your one-stop all in-house experience provider.

Which sectors do you work in?
We work with theme parks, family entertainment centres, retail and visitor attractions. Anything fun!

What type of projects do you take on?
We create VR attractions, software modelling and interactive games, as well as immersive retail experiences, interactive mini-golf centres and F&B environments. Other areas include lighting, show control and digital audio installations, projection mapping, bespoke exhibition stand tech, electronics, and installations.

Who are your key clients?
We work with a range of different clients to create attractions all around the globe. From private attractions, theme parks and FECs, creative design studios to museum and retail contractors.

What services do you offer?
As a one-stop-shop experience provider, we currently offer the following services: concept design, interactive environments, lighting, interactive software, audio visual, show control, electrical/electronics and project management.
We’re also extremely excited to have launched a range of off-the shelf Technically Creative products, including Magic Sand Pit, which brings imagined landscapes to life; The Town Planner, an interactive VR landscape creator; and Step and Play, a giant interactive keyboard.

Where in the world do you work?
We can work anywhere! All our installations are designed and built at our headquarters, before being installed on site. Our dedicated team have worked all over the world, completing projects such as the Xplore Family Entertainment Centre in Athens, and the Madagascar Mad Pursuit attraction in Dubai.

What’s your company mission?
To be a one-stop shop for all attraction technical requirements. We love guiding our clients from their initial idea right the way through to project completion and aftercare.

What makes you special and different?
We’re a one-stop-shop for all interactive attraction needs. That means we can take your initial idea through concept, R&D, design, production and finally through to installation. We also offer aftercare and maintenance packages to ensure your installation continues to bring joy to guests for years to come.
Another key factor that separates Technically Creative from the competition, is that every member of our team has installation experience, even those who are desk-based. This means that our team constantly has the end goal in sight, and we all pull in the right direction to ensure we deliver an outstanding installation.
 
What’s your working process?
Firstly, understanding the client’s requirements and budget is key to creating the attraction they desire. We then work closely with the client on concept development.
Our talented designers then produce creative concept visuals. The next stage is production design, before we build and test our work, on-site at our headquarters in York.
The final stage is installation, where we get to see the idea come to life.

From where do you draw inspiration?
Many childhood experiences serve as the inspiration for the work I do. From the age of five I was already creating fantasy gardens and learning about electronics. I find that children have a very simple view of the world, and often some of the simpler ideas are more exciting with endless possibilities.

Which projects have you worked on?
One of our most exciting recent projects was the Xplore Family Entertainment Centre in Athens, Greece. We worked on this project for over six months, creating interactives for 20 different zones across three sections: The Exploratorium, Adventureland and The Oceans.
For the Exploratorium, we created and installed a laser harp, motion graffiti, and a giant piano. In Adventureland there’s a Laser Maze, or you can design and service a car, or even have a go on our racing simulator. This area of the centre also features a new interactive we’ve created, called Virtual Village. Similar to SimCity this is a totally interactive installation that allows players to build a virtual village in real-time using our live rendering software. We also installed all the lighting, show control, electrical control systems, audio and PA systems throughout Xplore Athens.

How do you see the industry changing?
Since the outbreak of COVID-19 a lot of attractions have had to change the way they operate. This will influence the business feasibility of operators and suppliers. I can see a future where visitor dwell time is factored into the design of attractions to help account for social distancing, for now it is positive to see more projects resurfacing, and we look forward to seeing the sector thrive once again in the coming year.

The core team

Marc Broadbent
Founder, owner, and creative director

Clare Sims
PA to Marc Broadbent & project manager

Clive Powell
Creative development manager

Craig Meakin
Lead concept design engineer

James Voakes
Head of technology services

Lee Coleman
Production manager

Contact Technically Creative
T: 01904 207160
E: [email protected]
W: technically-creative.co.uk

The company delivered a range of immersive interactives for Xplore in Athens
Technically Creative was founded in 2019 in York.
Every member of the team has installation experience
 


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Tel: +44 (0)1462 431385

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SELECTED ISSUE
Attractions Management
2021 issue 1

View issue contents

Leisure Management - Technically Creative

Sponsored

Technically Creative


With clients including the Xplore Family Entertainment Centre in Athens, Technically Creative provides a one stop, in-house solution to create memorable and magical experiences. We talk to CEO, Marc Broadbent

Step and Play is a giant interactive keyboard from Technically Creativ
The company delivered a range of immersive interactives for Xplore in Athens
Technically Creative was founded in 2019 in York.
Every member of the team has installation experience

What does Technically Creative do?
We create the ultimate in immersive experiences. Our team is dedicated to providing captivating visitor experience installations, large or small. Think of us as your one-stop all in-house experience provider.

Which sectors do you work in?
We work with theme parks, family entertainment centres, retail and visitor attractions. Anything fun!

What type of projects do you take on?
We create VR attractions, software modelling and interactive games, as well as immersive retail experiences, interactive mini-golf centres and F&B environments. Other areas include lighting, show control and digital audio installations, projection mapping, bespoke exhibition stand tech, electronics, and installations.

Who are your key clients?
We work with a range of different clients to create attractions all around the globe. From private attractions, theme parks and FECs, creative design studios to museum and retail contractors.

What services do you offer?
As a one-stop-shop experience provider, we currently offer the following services: concept design, interactive environments, lighting, interactive software, audio visual, show control, electrical/electronics and project management.
We’re also extremely excited to have launched a range of off-the shelf Technically Creative products, including Magic Sand Pit, which brings imagined landscapes to life; The Town Planner, an interactive VR landscape creator; and Step and Play, a giant interactive keyboard.

Where in the world do you work?
We can work anywhere! All our installations are designed and built at our headquarters, before being installed on site. Our dedicated team have worked all over the world, completing projects such as the Xplore Family Entertainment Centre in Athens, and the Madagascar Mad Pursuit attraction in Dubai.

What’s your company mission?
To be a one-stop shop for all attraction technical requirements. We love guiding our clients from their initial idea right the way through to project completion and aftercare.

What makes you special and different?
We’re a one-stop-shop for all interactive attraction needs. That means we can take your initial idea through concept, R&D, design, production and finally through to installation. We also offer aftercare and maintenance packages to ensure your installation continues to bring joy to guests for years to come.
Another key factor that separates Technically Creative from the competition, is that every member of our team has installation experience, even those who are desk-based. This means that our team constantly has the end goal in sight, and we all pull in the right direction to ensure we deliver an outstanding installation.
 
What’s your working process?
Firstly, understanding the client’s requirements and budget is key to creating the attraction they desire. We then work closely with the client on concept development.
Our talented designers then produce creative concept visuals. The next stage is production design, before we build and test our work, on-site at our headquarters in York.
The final stage is installation, where we get to see the idea come to life.

From where do you draw inspiration?
Many childhood experiences serve as the inspiration for the work I do. From the age of five I was already creating fantasy gardens and learning about electronics. I find that children have a very simple view of the world, and often some of the simpler ideas are more exciting with endless possibilities.

Which projects have you worked on?
One of our most exciting recent projects was the Xplore Family Entertainment Centre in Athens, Greece. We worked on this project for over six months, creating interactives for 20 different zones across three sections: The Exploratorium, Adventureland and The Oceans.
For the Exploratorium, we created and installed a laser harp, motion graffiti, and a giant piano. In Adventureland there’s a Laser Maze, or you can design and service a car, or even have a go on our racing simulator. This area of the centre also features a new interactive we’ve created, called Virtual Village. Similar to SimCity this is a totally interactive installation that allows players to build a virtual village in real-time using our live rendering software. We also installed all the lighting, show control, electrical control systems, audio and PA systems throughout Xplore Athens.

How do you see the industry changing?
Since the outbreak of COVID-19 a lot of attractions have had to change the way they operate. This will influence the business feasibility of operators and suppliers. I can see a future where visitor dwell time is factored into the design of attractions to help account for social distancing, for now it is positive to see more projects resurfacing, and we look forward to seeing the sector thrive once again in the coming year.

The core team

Marc Broadbent
Founder, owner, and creative director

Clare Sims
PA to Marc Broadbent & project manager

Clive Powell
Creative development manager

Craig Meakin
Lead concept design engineer

James Voakes
Head of technology services

Lee Coleman
Production manager

Contact Technically Creative
T: 01904 207160
E: [email protected]
W: technically-creative.co.uk


Originally published in Attractions Management 2021 issue 1

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