Funxtion has partnered with NonStop Gym, a chain of 24/7 clubs in Switzerland, to create NSG Training, a custom-branded member app that extends brand influence beyond the walls of its facilities and enables members to access pre-loaded workouts and training plans anytime, anywhere.
Like so many operators, during extended periods of lockdown, NonStop Gym needed to find a quick, effective and professional means of maintaining engagement with members. However, they weren’t looking for a quick fix.
They wanted to invest in a sustainable solution that would answer an immediate need, but would also enhance their in-club experience once facilities re-opened. This is what we created.
Custom branded app
We were able to launch a custom branded app that immediately supported the ongoing training needs of members and offered access to challenges which promoted and enhanced community engagement.
Our extensive pre-recorded library of beautifully shot exercises and workouts provided members of all abilities with fingertip access to a huge array of options, from HIIT to Yoga and from abdominal blasts to mindfulness sessions.
The app, which is available in German, French and English, went live in February 2021 and is available to both iOS and Android users.
Today’s members expect their gym to offer a digital solution. This is not going to end with the pandemic. For people to commit to a training plan long-term, exercise needs to be seamlessly integrated into their daily routine. For this to happen, there needs to be a high degree of flexibility in terms of access to professional, trusted, fitness content.
Investment in wraparound provision is no longer a nice to have, it’s now the base level expectation of gym members.