Anytime Fitness Addlestone is director Nimesh Vatsa’s first franchise, alongside business partner Dipen Patel. The site, which opened in May 2021, is fully equipped by Precor and includes the company’s Resolute selectorised strength line, as well as a mix and match blend of cardio kit in the company’s Black Pearl colourway.
“Precor ensured things ran smoothly from the start,” says Vatsa. “Their approach has always been a personal one; it didn’t feel heavily sales-led, or as if their sole objective was to push kit on us. Part of our decision to partner with Precor was the support they offered while we were securing a site, which was a turbulent period for us.
“Precor’s design mock-ups were also very powerful in influencing our decision. The process was hugely collaborative and visualisations were turned around quickly. Precor included a fly-through video, which we’ve since used with great success in our pre-sales marketing and across social media. This contributed to us achieving a database of 4,000 prospects.”
Vatsa selected Resolute Strength to get ahead of the curve, making the club the first Anytime Fitness franchise to carry the line. “We saw this as an opportunity to offer our clients something with a premium look and feel coupled with robust and long-lasting design,” he says.
Precor also provided the new business with a leasing solution through Precor Customer Finance and Vatsa says: “In challenging economic times when lots of lenders were pulling back, we got a deal over the line with the minimum of fuss.”
When it came to installation, Precor helped the team overcome barriers to ensure the site met its opening date. “I’ve not come across an installation that hasn’t had challenges; you’re pulling together a complicated site with lots of dynamics,” says Vatsa. “But whatever the issue, Precor was responsive, pragmatic and quick to find a solution. One unforeseen challenge caused us to lose 12 hours of working time, but thanks to a great working partnership between Precor and its installation partners, it didn’t make a huge impact.
“We’re always trying to go above and beyond for our members and Precor has done the same for us. They’re enabling us to exceed our member expectations.”