Fit Tech People
Mike Hansen

We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more


What is Endorphinz?
Endorphinz is a full-service fitness streaming agency that helps fitness brands and fitness creators to go online, develop engaging content and monetise and grow their business. We’re a fully-integrated horizontal service provider, offering all the services needed to be successful online.

Tell us about the company’s journey
Our journey started with people first; we built the company with experts in each vertical, from strategy to platform development to content creation to digital marketing. We then doubled down on content and built up a content suite model to get studios production-ready, providing every creative content service one needs. We ensured flexibility in the content production side with onsite, remote and post-production support.

We’ve since released Endorphinz.AI, which is our platform to help businesses operate and optimise these businesses. We noticed a big gap in the market – customers needed to have better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more.

We built the platform to be that primary tool that customers use to run and scale their business, as it not only provides the insights but also predictions and recommendations that we can help them execute faster.

How was it developed?
The platform was developed with an AI development group and our team of experts to focus 100 per cent on fitness streaming.

The biggest challenge we’re facing with this is that not all platform groups are created equally and there are a lot of gaps in the data that we have to work through, as one of these customers might have between six and eight different databases with data that is applicable to their business.

What measurable differences could Endorphinz.AI make to a client?
One of the main things we’ve seen is huge savings in time. The original way customers would go about this would be gathering reports, and then if they had time they would have to analyse these reports to see what it all said.

They also save money, as previously they would have to call a consultant, such as us, to ask for recommendations. Now they save that money and don’t have to spend as much time with us to make these decisions.

How do you plan to keep improving this side of the business?
We have a product roadmap that will expand our AI-driven recommendations and then in the not-too-distant future we will move into a service that assists in the execution of those recommendations.

How is Endorphinz.AI different from competitors?
Endorphinz.AI is 100 per cent focused on fitness streaming, so we have a more in-depth knowledge base. We started on this in 2019 before COVID-19 was around, so we had a head start on this market shift and gained insights both before and during COVID.

Endorphinz.AI provides insights, predictions and recommendations Credit: Endorphinz
Endorphinz assists fitness business to develop engaging content Credit: Endorphinz
The platform is designed to help customers save time and money Credit: Endorphinz
 


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SELECTED ISSUE
Fit Tech
2021 issue 2

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Leisure Management - Mike Hansen

Fit Tech People

Mike Hansen


We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more

Hansen says Endorphinz noticed a big gap in the market Endorphinz
Endorphinz.AI provides insights, predictions and recommendations Endorphinz
Endorphinz assists fitness business to develop engaging content Endorphinz
The platform is designed to help customers save time and money Endorphinz

What is Endorphinz?
Endorphinz is a full-service fitness streaming agency that helps fitness brands and fitness creators to go online, develop engaging content and monetise and grow their business. We’re a fully-integrated horizontal service provider, offering all the services needed to be successful online.

Tell us about the company’s journey
Our journey started with people first; we built the company with experts in each vertical, from strategy to platform development to content creation to digital marketing. We then doubled down on content and built up a content suite model to get studios production-ready, providing every creative content service one needs. We ensured flexibility in the content production side with onsite, remote and post-production support.

We’ve since released Endorphinz.AI, which is our platform to help businesses operate and optimise these businesses. We noticed a big gap in the market – customers needed to have better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more.

We built the platform to be that primary tool that customers use to run and scale their business, as it not only provides the insights but also predictions and recommendations that we can help them execute faster.

How was it developed?
The platform was developed with an AI development group and our team of experts to focus 100 per cent on fitness streaming.

The biggest challenge we’re facing with this is that not all platform groups are created equally and there are a lot of gaps in the data that we have to work through, as one of these customers might have between six and eight different databases with data that is applicable to their business.

What measurable differences could Endorphinz.AI make to a client?
One of the main things we’ve seen is huge savings in time. The original way customers would go about this would be gathering reports, and then if they had time they would have to analyse these reports to see what it all said.

They also save money, as previously they would have to call a consultant, such as us, to ask for recommendations. Now they save that money and don’t have to spend as much time with us to make these decisions.

How do you plan to keep improving this side of the business?
We have a product roadmap that will expand our AI-driven recommendations and then in the not-too-distant future we will move into a service that assists in the execution of those recommendations.

How is Endorphinz.AI different from competitors?
Endorphinz.AI is 100 per cent focused on fitness streaming, so we have a more in-depth knowledge base. We started on this in 2019 before COVID-19 was around, so we had a head start on this market shift and gained insights both before and during COVID.


Originally published in Fit Tech 2021 issue 2

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