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Life Fitness: Hammer Strength just got stronger

Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range


For over 30 years, Hammer Strength has been defining the standard in performance strength training; pushing the boundaries in equipment design and durability to not only build elite athletes, but also those determined to train like one.

Now the brand is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.

Comprising the HD Tread, HD Air Bike, and HD SPARC, each piece has been designed to enable the toughest of standalone workouts or combine with other Hammer Strength performance equipment.

“At Hammer Strength, we’re known for defining the performance experience for athletes and the same knowledge and passion that’s applied to our traditional products has driven the design and capabilities of the new HD Performance Trainers,” says JP Stockton, Hammer Strength product director.

The new line
The HD Tread is a self-powered treadmill with a curved design, which encourages mid to forefoot strike for fast acceleration and maximum speed sprints. The self-powered functionality puts the athlete in complete control of sprint mechanics and belt speed, eliminating equipment interference to ensure the focus is solely on the athlete.

The HD Air Bike is designed to quickly raise or maintain the exerciser’s heart rate. Developed with the user in mind, its unique adjustable AirGuard redirects air in a preferred direction and the multi-grip handlebar ensures ergonomic hand placement.

Completing the series is the HD SPARC, the ultimate performance trainer for explosiveness and power. Its unique high-knee position engages the glutes and muscles to create a downward-driving force, which translates into acceleration, speed, and maximum training efficiency.

Each piece includes a console that records critical measurements, including time, speed, calories burned, wattage and heart rate to provide a summary of the athlete’s performance. These measurements can then be used to isolate training variables and focus on specific metrics.

“Each Performance Trainer has its own unique training application to increase speed, strength, and endurance,” says Stockton, “we take inspiration and input from coaches, athletes, and organisations around the world to create training tools that will allow them to reach their performance objectives. So far, the response from customers in relation to the performance and durability of these three new products has been extremely exciting.” 

This new range brings elite-level performance training equipment to facilities around the world; from individual HIIT workouts to small group training settings. Clubs can gain an edge over the competition and engage new and existing members, while inspiring them to push to a higher standard.

More: HCMmag.com/hammer

"The response from customers in relation to these three new products has been extremely exciting" –  JP Stockton, Hammer Strength product director

 


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26 Jan 2022 Leisure Management: daily news and jobs
 
 
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SELECTED ISSUE
Health Club Management
2021 issue 10

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Leisure Management - Life Fitness: Hammer Strength just got stronger

Sponsored

Life Fitness: Hammer Strength just got stronger


Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range

The new range comprises the HD Air Bike, HD Tread and HD SPARC

For over 30 years, Hammer Strength has been defining the standard in performance strength training; pushing the boundaries in equipment design and durability to not only build elite athletes, but also those determined to train like one.

Now the brand is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.

Comprising the HD Tread, HD Air Bike, and HD SPARC, each piece has been designed to enable the toughest of standalone workouts or combine with other Hammer Strength performance equipment.

“At Hammer Strength, we’re known for defining the performance experience for athletes and the same knowledge and passion that’s applied to our traditional products has driven the design and capabilities of the new HD Performance Trainers,” says JP Stockton, Hammer Strength product director.

The new line
The HD Tread is a self-powered treadmill with a curved design, which encourages mid to forefoot strike for fast acceleration and maximum speed sprints. The self-powered functionality puts the athlete in complete control of sprint mechanics and belt speed, eliminating equipment interference to ensure the focus is solely on the athlete.

The HD Air Bike is designed to quickly raise or maintain the exerciser’s heart rate. Developed with the user in mind, its unique adjustable AirGuard redirects air in a preferred direction and the multi-grip handlebar ensures ergonomic hand placement.

Completing the series is the HD SPARC, the ultimate performance trainer for explosiveness and power. Its unique high-knee position engages the glutes and muscles to create a downward-driving force, which translates into acceleration, speed, and maximum training efficiency.

Each piece includes a console that records critical measurements, including time, speed, calories burned, wattage and heart rate to provide a summary of the athlete’s performance. These measurements can then be used to isolate training variables and focus on specific metrics.

“Each Performance Trainer has its own unique training application to increase speed, strength, and endurance,” says Stockton, “we take inspiration and input from coaches, athletes, and organisations around the world to create training tools that will allow them to reach their performance objectives. So far, the response from customers in relation to the performance and durability of these three new products has been extremely exciting.” 

This new range brings elite-level performance training equipment to facilities around the world; from individual HIIT workouts to small group training settings. Clubs can gain an edge over the competition and engage new and existing members, while inspiring them to push to a higher standard.

More: HCMmag.com/hammer

"The response from customers in relation to these three new products has been extremely exciting" –  JP Stockton, Hammer Strength product director


Originally published in Health Club Management 2021 issue 10

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