Italian B Corp, The Davines Group, is renowned for its commitment to the sustainable creation and production of its result-driven Comfort Zone skincare line.
Since 2014, the company has been aware of the damaging impact plastic packaging is having on the planet and has been working hard to develop innovative solutions that remove the need to use plastic, while engaging with global initiatives that help to counter its impact on the environment.
A circular approach
Although the spa and beauty sector has always been reliant on plastic packaging and it has traditionally played an important role in keeping products fresh and ensuring a safe user experience, the Davines Group has been accelerating its efforts to challenge its reliance on the material.
Through a programme of rigorous product research and development, the focus has moved away from the use of virgin plastic made from fossil fuels, towards the use of innovative packaging materials made from recycled or renewable plastic. Comfort Zone has also reduced the weight of its glass packaging and introduced fully refillable solutions, while ensuring all its packaging is recyclable.
Following exhaustive scrutiny of the way it approaches the use of fossil fuel-based materials, the company has now updated its production processes so 59 per cent of all packaging used is recycled or bio-based plastic.
Significantly, Davines Group has reduced its reliance on plastic by a massive 631 tons since 2014, thanks to ongoing research and development into innovative, eco-friendly alternative package solutions.
Commenting, Davines Group chair, Davide Bollati, says: “We’re conscious that packaging has an environmental impact and no material can be considered perfect, but properly managing our products’ end-of-life stage is very important. It’s crucial we eco-design the packaging right from the beginning of that lifecycle.
“We aim for simplification, by reducing the volume of the packaging components as much as possible, eliminating unnecessary plastic elements and introducing refillable solutions, just as we’ve done for our new Comfort Zone Sublime Skin Intensive Serum,” he explains.
In 2020, the company calculated its plastic footprint using 3Ri standards (www.spabusiness.com/3ri), which revealed the business generated a total of 721.9 tons of plastic that year. This included waste produced by manufacturing and offices (27 per cent), plus the packaging of products sold worldwide (73 per cent).
These findings led to an investigation by the Group into whether its plastic waste was being correctly managed globally.
The outcome has been the development of initiatives to significantly reduce the company’s environmental impact in areas of the world where there’s a lack of institutions and technology to enable the full and proper recyclable process.
This has led to the partnership with Plastic Bank that will expand in 2022 to ensure an even stronger positive impact on planet and people. l