Leisure Management - Elevate 2022
As Elevate returns to the market, we talk to director
Lucy Findlay about how the event has come together
Face-to-face interactions are so fundamental to business relationships, development and innovation and we've all been deprived of those since the start of the pandemic,” says Lucy Findlay, event director of Elevate.
“The doors opening on Elevate 2022 at London’s Excel is another step in the right direction for a sector that’s capitalising on the new-found appreciation for getting out and getting active. I’d like to thank our sponsors, exhibitors, speakers, supporters and attendees. Their ongoing support and kind messages have been greatly appreciated. Elevate is an industry effort and we all contribute to developing and delivering this integral event.
“The rapidly developing technology and the innovations that we’ve seen over the past two years, from hundreds of leading industry suppliers, makes Elevate 2022 the place to reconnect, celebrate resilience and look forward to a future full of exciting new opportunities.”
15-16 June 2022, Excel, London
Elevate is the UK’s largest trade show dedicated to physical activity, fitness and sport therapy. During two full days, 8,000+ decision makers meet 250 leading suppliers, showcasing 1,000s of product innovations specially designed to ‘elevate’ the UK’s physical activity levels.
Buyers come from gyms, studios, sport clubs and sports therapy practices, as well as universities, personal training, schools and private practice.
Elevate 2022 will also offer networking and deliver learning from over 200 expert speakers, made possible by the support of 50 industry associations, media partners and NGOs.
"Elevate 2022 is the most
important event of the year for
the UK fitness industry – it’ll
be great to see all the latest
innovations in one place for
the first time since 2019" – Michelle Dand, head of fitness
product and programming,
David Lloyd Clubs
Speakers at Elevate 2022
Independently developed, the Elevate 2022 speaker programme aims to be the largest live learning opportunity for the fitness industry and physical activity sector.
Contributed to by hundreds of thought leading organisations representing public and private interests, the programme is trade-only and free-to-attend, thanks to Elevate supporters, sponsors, exhibitors and Future Fit, Elevate’s education partner.
Five seminar theatres, a conference theatre and five workshops will host over 200 speakers sharing the insights in fitness, sports therapy and physical activity.
The Elevate 2022 Thought Leaders Conference will explore the big issues, while the Equality Diversity and Inclusion series will shine a light on the racial, gender and disability unbalance in the industry, and show how it can become a more inclusive space.
There will also be a focus on how suppliers and operators can make sustainable choices to create a fitter planet and the importance of the physical activity market supporting the healthcare system will be discussed after the past two years of strain on the NHS.
Other sessions will cover mental health, skills, innovation, prevention, participation and more.
Visitors can try out the latest products and technology
"Elevate combines wider aspects
of activity and therapy, rather
than just fitness. I’m looking
forward to attending the show
again and meeting the diverse
group of people it attracts" – Chris Scragg, director of wellbeing, Nuffield Health
A more sustainable event
Elevate 2022 will have a sustainability partner – Space & Place architects – and an agenda of driving sustainability. Expect to see the following:
■ We’ve replaced the traditional printed event guide with an app, provided by Innovatise, the company behind myFitApp
■ Elevate will no longer provide lanyards or plastic badge covers (which are often just thrown away post event), we’re encouraging attendees to reuse ones they already have
■ Non-essential carpet will be removed from around the event – just doing this alone will save over 2500KG of CO2, as well as reducing budgets
■ Working with exhibitors to encourage reusable stand use
■ Encouraging attendees to bring their own water bottles to use the refill water stations within Excel.
■ Suggesting people travel via public transport or do a car share
■ Elevate will continue to work with Excel to make sure food and beverage solutions within the hall as sustainable as possible
■ The Elevate team also want to explore other suggestions to make future events more sustainable. Send your ideas to: [email protected]
Face-to-face meetings are key for doing business
The Elevate programme
Thought Leaders Conference
• Keynote address
Tim Hollingsworth, Sport England.
How to truly unlock the power of innovation within your business
Steve Ward, GLL; Carl McCartney, Les Mills; and Phil Coxon, Mindbody.
• Future of Workforce Strategy and a New Way of Working
Tara Dillon and Spencer Moore, CIMSPA; David Kreyling, CSL Group; Stuart Armstrong, Sport England.
Activating the Nation
• Creating a boutique within a box
Cheryl Hersey, Action PR; Duncan Jefford,Everyone Active; Paul Ferris, Speedflex.
• Why fitness operators should start to think health
Ian Turley and Anthony Crozier, Future Fit; Andy King, Your Trust; Stu Stokes, Refer-All.
• Strategies for getting older adults active
Annie Holden, Active Partnerships; Michael Hurley, Escape Pain; Julie Robinson, Move it or Lose it; George MacGinnis, Healthy Ageing; Arun Kang, Sporting Equals.
The Business of Physical Activity
• Exploring Future trends
Steve Scales, ukactive; David Minton, LeisureDB; Paul Kuebler, Orange Theory; Mike Dean; F45.
• Digital transformation in Leisure
Claire Rollins, Gladstone.
• Forward-thinking gym design and layout
Jo Rich, Origin Fitness; Sarah Grime, The Gym Group; Kevin Yates, TRIB3; Daniel Summerson, Everlast Gym; and Chris Scragg, Nuffield Health.
• Using instrumented Mouth Guard for improving Welfare and Performance
Dr Mike Loosemore, English Institute of Sport.
• Biohacking for preparation
Steve Powell, Powerplate, Gareth Walton, Pro Boxer, Jeremiah Azu, Team GB Coaching; Ashley-Faye Helsby, Xcelerate Gyms.
• Pilates Conditioning to Optimise Sporting Performance
Jo Curran from Future Fit.
Maximising Performance and Wellbeing
• Breathwork techniques for peak performance
Martin Petrus, N.CE Collective.
• Performance for Every Body
Hannah Lewin, Keiser; Josh Silverman, Third Space; Courtney Fearon, Nike; Dan Lawrence Matchroom Boxing.
• Women’s Health and Balancing Hormones
Angela Foster, nutrition, health and performance coach.
• Strength training strategies for those with long-term conditions
Anna Lowe, NCSEM; Sarah Curgenven, CSP; Tom Maden-Wilkinson, Sheffield Hallam University.
• AquaStretch a myofascial release technique for fitness and wellness
Lynda Keane, AREA
A number of workshops will take place at the event, from operators and suppliers, including: The Third Space Academy, The RockTape Summit, The Business of Physical Therapy from Heart Centred Business and Elite Closing Academy Workshops.
Thought-leaders at the show will discuss key issues
"The Active Nation team and I
can’t wait to get back meeting
suppliers face-to-face. Elevate 2022
will be key for us in discovering
new trends and innovation to
move Active Nation forward" – Stuart Martin, MD, Active Nation
Elevate 2022 will feature over 250 exhibitors, showcasing
thousands of products. Here are just a few highlights…
Keiser will be exhibiting its Functional Trainer for gym or home use
iFIT-powered, Freemotion cardio machines offer interactive connected fitness experiences, while the CoachBike delivers interactive coach-led training experience for riders.
Utilising the iFIT platform, CoachBike features coach-led workouts that bring high-intensity studio classes and outdoor cycling experiences to the gym floor.
Matrix will be showcasing its newly-launched Virtual Training Cycle, an immersive training experience that delivers exclusive programmes, streamed music, movies and shows and access to instructor-led content on the gym floor.
The cycle features a 22” touchscreen with app-based interface and tracks watts, heart rate, RPMs, distance or calories. Users have access to iFIT live and on-demand experiential studio and outdoor workouts.
The cycle has a freewheel design with magnetic resistance, four-way adjustment, a contoured seat and multi-position handlebars that simulate the feel of real road riding.
Venn supplies the Storz Medical Shockwave Therapy Systems, a non-invasive tool for therapists treating multiple pathologies from plantar fasciitis and achilles tendinopathy to bone stress injuries and men’s sexual health.
Focused shockwaves are fast impulse/high energy density waves that penetrate deeper into the tissues than traditional radial shockwaves.
Practitioners are able target an exact point with precision, making it ideal for treatments that require targeting tissue at a deeper level, such as close-to-bone, calcifications.
The Keiser Functional Trainer is a compact solution for both commercial facilities and home use. It enables the user to test their power while also training on the same machine.
The trainer offers control of resistance levels; smooth, consistent resistance with virtually zero shock loading; compact design that takes up less space and unlimited movement possibilities.
InBody will be showing its 970, a medically-approved research grade body composition analyser with analysis including whole body and segmental phase angle.
InBody also provides accurate medically-certified body composition products and blood pressure monitors for the medical and health and fitness industry.
The company offers body composition analysis produced using eight-point tactile electrodes and direct segmental measurements. It now features in over 4,000 independent research studies.
Designed and manufactured in the UK, the Jordan Fusion HIIT Bench offers a three-in-one multi-functional training station; weight bench, plyo box and storage unit.
For gyms and boutique studios looking for a space-saving workout station as part of their fitness class or PT provision, the HIIT Bench offers storage for Dumbbells, kettlebells, and a medicine ball or studio barbell plates. It also has rope and resistance band attachments with an optional core trainer. Customisation options are available to add brand colours and laser etch logos.
The MC580 is Tanita’s latest professional body composition analyser and comes validated against the ‘4C’ method of assessing body composition for accuracy.
It has been developed to meet the requirements of smaller health/fitness studios and individual practitioners, such as PTs. The unit is easily packed away for mobile consultations or stands upright for use in a gym or testing room.
The MC580 sends information directly to the Pro App, facilitating a fast and measurement process and has the capability to either print a copy of the report or email directly to the client.
Inspired by athletes, the Prestera Rack Series provides flexible and scalable training spaces with many uses for athletes, members and coaches. Racks can be tailored to your needs. The modular design is available as a half rack, double half rack or power rack, and can adapt to evolving programmes over time.
Prestera can be customised with a range of barbell and fitness attachments and storage solutions to create dedicated training stations that provide versatility in a compact footprint.
miha bodytec will be showing its Whole Body Electro Muscular Stimulation (WB-EMS) equipment, built to the highest German manufacturing standards.
WB-EMS stimulates agonist and antagonist muscles via electrical impulses encouraging contractions from deep muscles that individuals might otherwise struggle to target through conventional training, to improve muscle definition, strength, and cardiovascular efficiency. It can also be used for rehabilitation.
EMS provides a time efficient one-to-one or one-to-two socially-distanced training in one short session per week.
The miha bodytec system has a small footprint and only needs a standard plug socket, so it works for health clubs looking to increase revenues by utilising an under-used studio and for personal trainers looking to diversify their offer.
The Cross Cycle will be on show at Elevate – the newest machine in the Shapemaster range, promoting lower limb movement and flexion and extension of the upper limbs, mimicking a traditional cross trainer, but in a seated position, for those who are less mobile or need a gentle introduction to a gym environment.
Benefits include improved leg and arm strength and increased aerobic fitness.
Vycel’s flagship Vycel 4 is an electrostatic sprayer specially designed to ensure every surface can be disinfected completely, rapidly and with ease, leaving viruses with nowhere to hide.
The backpack electrostatic sprayer is ergonomic, lightweight and easy to use and can disinfect up to 15,000 sq ft from one single tank.
Over 8,000 decision-makers will meet 250-plus suppliers over the two days
"Elevate is the pinnacle
of industry events" – Ben Stancombe, head of fitness and
health product, Fusion Lifestyle
|Originally published in Health Club Management 2022 issue 5