In a constantly evolving industry, it’s vital to keep an accurate account of the pulse of consumers and their habits. When it comes to operational initiatives and business strategies, spa and resource partner professionals need hard data to inform and support their most critical decisions. For this reason, the International SPA Association (ISPA) equips its spa and resource partner members with robust research reports in partnership with renowned research organisation PricewaterhouseCoopers (PwC).
ISPA recently released the 11th edition of the ISPA Consumer Snapshot, detailing the evolution of consumer attitudes and behaviours over the last two years, as the COVID-19 pandemic made its effects felt around the world. The ISPA Foundation commissioned the study to discover how those attitudes and behaviours may have shifted among spa-goers and non-spa-goers in that time, in order to supply ISPA members with an accurate picture of their target consumers.
In addition to the Consumer Snapshot, the 2022 ISPA US Spa Industry Study will be released to all ISPA members in July. This year’s Industry Study indicates a significant bounce back from the depths of the pandemic in 2020. Particularly encouraging is the overall revenue growth, substantial increase in spa visits and a hopeful rise in revenue per visit.
ISPA members enjoy exclusive access to all research studies conducted by the association, including monthly Snapshot Surveys that focus on various timely and pertinent topics. The ISPA Research Library includes thousands of pages of research reports that can be used to assist members at every turn as they seek to navigate the ever-changing landscape of spa and wellness.