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Life Fitness: Partners in performance

The Formula 1 World Championship team Williams Racing has partnered with Life Fitness to create a world-class training facility, designed to drive performance on and off the track


When choosing a fitness equipment supplier, Williams Racing sought a partner that matched its key values: quality, performance, innovation, and results.

In partnering with Life Fitness, the Formula One team has created a fitness facility at its headquarters in the UK that supports wide-ranging training needs: from elite performance for drivers and pit crew, to encouraging healthy lifestyles for on-site staff.

“Within Williams Racing, we have an incredible gym that’s kitted out with everything you could possibly imagine from Life Fitness,” says James Vowles, team principal. “It has everything required to train every part of your body for what we need, both trackside and in the factory.”

The 330sq m (3,550sq ft) gym supports 750 personnel, including drivers, pit crew, factory, and support staff. Within the gym is a full range of Life Fitness cardio equipment, including the Heat Performance Row, Insignia and Axiom Series selectorised strength equipment – including Axiom dual machines that offer two exercises in one – helping to maximise available floor space.

The Signature Series Multi-Jungle provides exercisers with extensive workout options, with cable-based strength training to build power, balance and stability. The Multi-Jungle is popular with the pit crew, helping to target specific physical requirements for their roles.

The gym is also home to Life Fitness and Hammer Strength functional training accessories and the HD Air Bike – part of Hammer Strength’s new HD Performance Trainers’ line.

Flexible space
Designed to deliver flexible use of space, the group exercise studio can be transformed into an indoor cycling studio, with ICG IC7s and ICG Connect system, which integrates digital data with gamification tech to create an interactive cycling studio.

“At Williams, we encourage a fit and healthy workforce and believe human performance is an important aspect of delivering world-class engineering,” explains Nicola Salter, HR director at Williams Racing. “Having the gym on-site means our staff can focus both on their work and their health and wellbeing.”

As the team’s official equipment supplier, Life Fitness also supports Williams Racing when it’s on the road.

With the sport’s demands ever increasing, Williams Racing sees fitness as one of the ways to gain a competitive edge, as James concludes: “Every day we’re required to be pushed further to our limits and fitness is absolutely part of that journey. The fitter you are, the easier that journey becomes.”

Learn more about performance trainers at: www.HCMmag.com/LF623

Photo: LIFE FITNESS

"We have an incredible gym facility that’s kitted out with everything you could possibly imagine from Life Fitness" – James Vowles, team principal, Williams Racing

All aspects of fitness are catered for Credit: photo: LIFE FITNESS
The gym gives Williams Racing a competitive advantage Credit: photo: LIFE FITNESS
 


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SELECTED ISSUE
Health Club Management
2023 issue 6

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Leisure Management - Life Fitness: Partners in performance

Sponsored

Life Fitness: Partners in performance


The Formula 1 World Championship team Williams Racing has partnered with Life Fitness to create a world-class training facility, designed to drive performance on and off the track

All aspects of fitness are catered for photo: LIFE FITNESS
The Williams Racing team trains with Life Fitness photo: LIFE FITNESS
The gym gives Williams Racing a competitive advantage photo: LIFE FITNESS

When choosing a fitness equipment supplier, Williams Racing sought a partner that matched its key values: quality, performance, innovation, and results.

In partnering with Life Fitness, the Formula One team has created a fitness facility at its headquarters in the UK that supports wide-ranging training needs: from elite performance for drivers and pit crew, to encouraging healthy lifestyles for on-site staff.

“Within Williams Racing, we have an incredible gym that’s kitted out with everything you could possibly imagine from Life Fitness,” says James Vowles, team principal. “It has everything required to train every part of your body for what we need, both trackside and in the factory.”

The 330sq m (3,550sq ft) gym supports 750 personnel, including drivers, pit crew, factory, and support staff. Within the gym is a full range of Life Fitness cardio equipment, including the Heat Performance Row, Insignia and Axiom Series selectorised strength equipment – including Axiom dual machines that offer two exercises in one – helping to maximise available floor space.

The Signature Series Multi-Jungle provides exercisers with extensive workout options, with cable-based strength training to build power, balance and stability. The Multi-Jungle is popular with the pit crew, helping to target specific physical requirements for their roles.

The gym is also home to Life Fitness and Hammer Strength functional training accessories and the HD Air Bike – part of Hammer Strength’s new HD Performance Trainers’ line.

Flexible space
Designed to deliver flexible use of space, the group exercise studio can be transformed into an indoor cycling studio, with ICG IC7s and ICG Connect system, which integrates digital data with gamification tech to create an interactive cycling studio.

“At Williams, we encourage a fit and healthy workforce and believe human performance is an important aspect of delivering world-class engineering,” explains Nicola Salter, HR director at Williams Racing. “Having the gym on-site means our staff can focus both on their work and their health and wellbeing.”

As the team’s official equipment supplier, Life Fitness also supports Williams Racing when it’s on the road.

With the sport’s demands ever increasing, Williams Racing sees fitness as one of the ways to gain a competitive edge, as James concludes: “Every day we’re required to be pushed further to our limits and fitness is absolutely part of that journey. The fitter you are, the easier that journey becomes.”

Learn more about performance trainers at: www.HCMmag.com/LF623

Photo: LIFE FITNESS

"We have an incredible gym facility that’s kitted out with everything you could possibly imagine from Life Fitness" – James Vowles, team principal, Williams Racing


Originally published in Health Club Management 2023 issue 6

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