Supplier showcase
Myzone: Loyal following

Snap Fitness has unlocked the secrets of community-building using Myzone to increase attendance and earn member loyalty


Creating an engaged community doesn’t come easy, but the right partnerships and technology tools can pave the way to success through personalisation, process improvement and performance gains.

Head of fitness at Snap Fitness, Scott Walker, has seen the benefits that Myzone brings to his own training and now he’s embracing this value-add opportunity through heart rate training for the Snap community.

“Myzone provides our staff with excellent talking points, allowing them to engage members in meaningful interactions,” explains Scott. “The platform enables us to create groups comprising like-minded individuals, fostering a sense of camaraderie and connection among our members.

“We’re able to create inclusive fitness challenges that cater to diverse needs and preferences of our members, ensuring everyone feels involved and motivated to participate.

“The one standout for us is the app – it offers an incredibly engaging and interactive experience and we use it a lot to communicate with our Myzone community.”

Tech that brings people together
Using technology that inspires physical activity in and out of the gym is what brings people together and gets them moving with you, even away from your four walls.

“The emphasis on community is a fundamental aspect that sets our gym apart from others in our areas,” Walker continues. “We recognise the importance of fostering a sense of belonging and connection amongst our members.

“By prioritising community building, we’ve created an environment where individuals feel supported, motivated and valued. This strong sense of community resonates throughout our gyms, creating a distinct and exceptional experience that sets us apart.”

More: www.myzone.org

photo: SNAP FITNESS

"With the implementation of Myzone, we’ve seen a notable increase in member attendance due to the sense of accountability" – Scott Walker, head of fitness, Snap Fitness

Snap Fitness Ashton Gate has success with Myzone Credit: photo: SNAP FITNESS
 


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SELECTED ISSUE
Health Club Management
2023 issue 6

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Leisure Management - Myzone: Loyal following

Supplier showcase

Myzone: Loyal following


Snap Fitness has unlocked the secrets of community-building using Myzone to increase attendance and earn member loyalty

Myzone helps Snap Fitness create a sense of community photo: SNAP FITNESS
Snap Fitness Ashton Gate has success with Myzone photo: SNAP FITNESS

Creating an engaged community doesn’t come easy, but the right partnerships and technology tools can pave the way to success through personalisation, process improvement and performance gains.

Head of fitness at Snap Fitness, Scott Walker, has seen the benefits that Myzone brings to his own training and now he’s embracing this value-add opportunity through heart rate training for the Snap community.

“Myzone provides our staff with excellent talking points, allowing them to engage members in meaningful interactions,” explains Scott. “The platform enables us to create groups comprising like-minded individuals, fostering a sense of camaraderie and connection among our members.

“We’re able to create inclusive fitness challenges that cater to diverse needs and preferences of our members, ensuring everyone feels involved and motivated to participate.

“The one standout for us is the app – it offers an incredibly engaging and interactive experience and we use it a lot to communicate with our Myzone community.”

Tech that brings people together
Using technology that inspires physical activity in and out of the gym is what brings people together and gets them moving with you, even away from your four walls.

“The emphasis on community is a fundamental aspect that sets our gym apart from others in our areas,” Walker continues. “We recognise the importance of fostering a sense of belonging and connection amongst our members.

“By prioritising community building, we’ve created an environment where individuals feel supported, motivated and valued. This strong sense of community resonates throughout our gyms, creating a distinct and exceptional experience that sets us apart.”

More: www.myzone.org

photo: SNAP FITNESS

"With the implementation of Myzone, we’ve seen a notable increase in member attendance due to the sense of accountability" – Scott Walker, head of fitness, Snap Fitness


Originally published in Health Club Management 2023 issue 6

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