Early bird
tickets
available now!
Spa People: 20th anniversary issue
Kenneth Ryan

In my 20 years in the industry, I've never seen such a high level of awareness, interest and demand for what we do


What key industry innovations can you identify?
Technology. Most notably, spa software systems, which are the heartbeat of operations. Around 10 years ago we started to see advancements in spa technology including the introduction of online booking. Initially, this was received with resistance but today it’s become mainstream. All Marriott spas offer it and see upwards of 40 per cent of their appointments made online. Many spas now also have mobile apps to engage with their members.

In addition, spas are now using data analytics to track guest demographics, spending habits, treatment preferences and feedback. This information helps them make informed decisions about everything from marketing and hyper-personalised experiences, to yield pricing.


In the future, AI will play a significant role – automating administrative tasks, advancing customer service and even delivering treatments autonomously. Spas must be prepared to adopt these innovations and be more open to change. At the same time, it’s our responsibility to safeguard the personalised, high-touch wellness experiences our customers expect.

What’s going to impact spas the most?
Over the next two decades, kids and young adults will be the driving force behind the global growth of spa and wellness. Younger generations are known to be trendsetters and highly influential across multi-generations.

I’m encouraged by the increasing rise of wellness among our youth and engagement on multiple fronts, including schools. From starting the day with mindful moments, incorporating social and emotional learning alongside academics and promoting both physical and mental health, we see strong signals that wellness will be deeply embedded in our youth. Especially as it continues onto higher education with colleges investing in wellness facilities and services too.

In my 20 years in the industry, I’ve never seen such a high level of awareness, interest and demand for what we do. I believe this is only the beginning for us, as the next generation will demand wellness in all forms and spas will play a significant role.

What’s the most radical change you foresee?
Preventive medicine is undeniably the future and spas will be critical in this transformative journey.

Already, medical breakthroughs are revolutionising preventative care and early detection of health issues, promising to enhance our quality of life and longevity.

What makes this shift even more remarkable is that many of these cutting-edge medical treatments are most effective when integrated with the wellness services spas offer.

As our services are increasingly recognised as legitimate and potent forms of preventive medicine, spas will swiftly transition from being perceived solely as a luxury amenity to an investment in one’s wellbeing.

With this in mind, our services are steadily gaining acceptance within the healthcare system, extending to medical insurance. This pivotal development not only fosters greater accessibility to spa treatments but also ignites a surge in demand, signifying an incredibly promising future.

Read more: www.spabusiness.com/kennethryan

Birthday message to Spa Business

"Spa Business plays a crucial role in the ongoing success of our sector.

"Over the past 20 years, it has covered every major event, serving as a historical archive of the industry.

"Sharing and collaboration help us all become the best we can and I’m proud to be a part of this spa and wellness family."

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Jeremy McCarthy

Younger generations are trendsetters and highly influential Credit: photo: Marriott International
Awareness, interest and demand for spas is at an all-time high, says Ryan Credit: photo: Marriott International
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
16 Jul 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine

Features List



SELECTED ISSUE
Spa Business
2023 issue 3

View issue contents

Leisure Management - Kenneth Ryan

Spa People: 20th anniversary issue

Kenneth Ryan


In my 20 years in the industry, I've never seen such a high level of awareness, interest and demand for what we do

Kenneth Ryan, Marriott International photo: Marriott International
Younger generations are trendsetters and highly influential photo: Marriott International
Awareness, interest and demand for spas is at an all-time high, says Ryan photo: Marriott International

What key industry innovations can you identify?
Technology. Most notably, spa software systems, which are the heartbeat of operations. Around 10 years ago we started to see advancements in spa technology including the introduction of online booking. Initially, this was received with resistance but today it’s become mainstream. All Marriott spas offer it and see upwards of 40 per cent of their appointments made online. Many spas now also have mobile apps to engage with their members.

In addition, spas are now using data analytics to track guest demographics, spending habits, treatment preferences and feedback. This information helps them make informed decisions about everything from marketing and hyper-personalised experiences, to yield pricing.


In the future, AI will play a significant role – automating administrative tasks, advancing customer service and even delivering treatments autonomously. Spas must be prepared to adopt these innovations and be more open to change. At the same time, it’s our responsibility to safeguard the personalised, high-touch wellness experiences our customers expect.

What’s going to impact spas the most?
Over the next two decades, kids and young adults will be the driving force behind the global growth of spa and wellness. Younger generations are known to be trendsetters and highly influential across multi-generations.

I’m encouraged by the increasing rise of wellness among our youth and engagement on multiple fronts, including schools. From starting the day with mindful moments, incorporating social and emotional learning alongside academics and promoting both physical and mental health, we see strong signals that wellness will be deeply embedded in our youth. Especially as it continues onto higher education with colleges investing in wellness facilities and services too.

In my 20 years in the industry, I’ve never seen such a high level of awareness, interest and demand for what we do. I believe this is only the beginning for us, as the next generation will demand wellness in all forms and spas will play a significant role.

What’s the most radical change you foresee?
Preventive medicine is undeniably the future and spas will be critical in this transformative journey.

Already, medical breakthroughs are revolutionising preventative care and early detection of health issues, promising to enhance our quality of life and longevity.

What makes this shift even more remarkable is that many of these cutting-edge medical treatments are most effective when integrated with the wellness services spas offer.

As our services are increasingly recognised as legitimate and potent forms of preventive medicine, spas will swiftly transition from being perceived solely as a luxury amenity to an investment in one’s wellbeing.

With this in mind, our services are steadily gaining acceptance within the healthcare system, extending to medical insurance. This pivotal development not only fosters greater accessibility to spa treatments but also ignites a surge in demand, signifying an incredibly promising future.

Read more: www.spabusiness.com/kennethryan

Birthday message to Spa Business

"Spa Business plays a crucial role in the ongoing success of our sector.

"Over the past 20 years, it has covered every major event, serving as a historical archive of the industry.

"Sharing and collaboration help us all become the best we can and I’m proud to be a part of this spa and wellness family."

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Jeremy McCarthy


Originally published in Spa Business 2023 issue 3

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd