Spa People: 20th anniversary issue
Ana Crawford

We need more internationally-recognised research to prove the tangible benefits of spa modalities


What trends are impacting spas the most?
The modern obsession with the digital age and technology has become a real threat to societal wellbeing. Anxiety and depression are skyrocketing and the soaring pace and expectations of today’s modern lifestyles are taking their toll. This is, of course, great for business as people rely more heavily on our industry to switch off and for nurturing connections, but devastating for wellbeing unless a vast global shift is made.

How do you hope the industry will look in 2050?
In recent years, we’ve been inching closer to holistic integration where wellness and water are playing much larger roles and facilities are more high-tech and well-considered.

It’s exciting to be a part of this movement and I expect it to continue, but in parallel with simplicity. Spas will go back to basics, but with more multidimensional and evolved offerings with a modern edge – continuing to connect more deeply with nature, earth-to-body rituals, sustainable practices, nourishing cuisines and wellbeing in architecture.

It’s this reconnection to what’s important that will have the most powerful impact.

How can the industry realise its true potential?
The more internationally recognised research that’s done on the tangible benefits of spa modalities, the more quality control is placed around the work we do and the more that big pharma and western medical institutions recognise the need for our industry, the more it will be seen for the powerful wellness agent that it is.

Birthday message to Spa Business

"Spa Business is truly is a global publication that shines a spotlight on wellness worldwide, enabling connectivity no matter where you’re based. It’s been a huge resource to me over the years"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Karen Short

A deep connection with nature will continue Credit: photo: The Farm at San Benito
Spas will go back to basics, but offer more evolved approaches such as earth-to-body rituals by The Farm at San Benito Credit: photo: The Farm at San Benito
 


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20 Apr 2024 Leisure Management: daily news and jobs
 
 
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SELECTED ISSUE
Spa Business
2023 issue 3

View issue contents

Leisure Management - Ana Crawford

Spa People: 20th anniversary issue

Ana Crawford


We need more internationally-recognised research to prove the tangible benefits of spa modalities

Photo: Spa Evolution
A deep connection with nature will continue photo: The Farm at San Benito
Spas will go back to basics, but offer more evolved approaches such as earth-to-body rituals by The Farm at San Benito photo: The Farm at San Benito

What trends are impacting spas the most?
The modern obsession with the digital age and technology has become a real threat to societal wellbeing. Anxiety and depression are skyrocketing and the soaring pace and expectations of today’s modern lifestyles are taking their toll. This is, of course, great for business as people rely more heavily on our industry to switch off and for nurturing connections, but devastating for wellbeing unless a vast global shift is made.

How do you hope the industry will look in 2050?
In recent years, we’ve been inching closer to holistic integration where wellness and water are playing much larger roles and facilities are more high-tech and well-considered.

It’s exciting to be a part of this movement and I expect it to continue, but in parallel with simplicity. Spas will go back to basics, but with more multidimensional and evolved offerings with a modern edge – continuing to connect more deeply with nature, earth-to-body rituals, sustainable practices, nourishing cuisines and wellbeing in architecture.

It’s this reconnection to what’s important that will have the most powerful impact.

How can the industry realise its true potential?
The more internationally recognised research that’s done on the tangible benefits of spa modalities, the more quality control is placed around the work we do and the more that big pharma and western medical institutions recognise the need for our industry, the more it will be seen for the powerful wellness agent that it is.

Birthday message to Spa Business

"Spa Business is truly is a global publication that shines a spotlight on wellness worldwide, enabling connectivity no matter where you’re based. It’s been a huge resource to me over the years"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Karen Short


Originally published in Spa Business 2023 issue 3

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