Museums
Ones to watch

From a museum of Shakespeare to a Beijing wine museum inspired by medieval French villages, some fascinating new venues are taking shape. Magali Robathan highlights seven


Museu de Arte de São Paulo extension, São Paulo, Brazil
Estimated opening: LATE 2024

Housed in a landmark building by Lino Bo Bardi, the Museu de Arte de São Paulo (MASP) is arguably Brazil’s most important modern art museum. While the modernist building is spectacular, however, physical limitations mean that the museum can only display just over one per cent of the work it owns.

This will change with the opening of a major new extension by architects Julio Neves and METRO Arquitetos Associados, set to increase the size of the museum by two thirds.

Bo Bardi’s building balances 8m above the ground, supported by four bright red concrete pillars, making it difficult to build an extension. To overcome this problem, the museum has conceived an underground tunnel leading to a new $33 million, 75,000sq foot building.

The Pietro building – named after the museum’s first artistic director, Pietro Maria Bardi – will feature five exhibition galleries and two multipurpose galleries set across 14 floors. The building will also house a restaurant, ticket office, museum store, classrooms and a restoration lab.

“MASP is thus undergoing the most significant physical expansion in its history, using its own resources,” said Alfredo Setubal, chairman of the board, MASP. “We’re going to increase the museum’s exhibition capacity by 66 per cent and integrate the two buildings. This expansion will consolidate both the museum and Avenida Paulista as a cultural hub: perhaps the most important cultural hub in Brazil, of which MASP is undoubtedly the anchor.”

An underground tunnel will link Linda Bo Bardi’s building with the new extension / Image: © Metro Arquitetos
The building will increase the museum’s exhibition capacity by 66 per cent / Image: © Metro Arquitetos
teamLab Borderless, Tokyo, Japan
Estimated opening: February 2024

The original teamLab Borderless Tokyo in Odaiba broke records as the world’s most visited single art museum, however redevelopment work in the area meant it had to close in August 2022.

The digital art museum is set to reopen in February in its new permanent home in the recently opened Heatherwick Studio-designed Azabudai Hills district in central Tokyo.

“teamLab Borderless is based on the concept that everything exists in a borderless continuity,” said a teamLab spokesperson, speaking to Attractions Management.

“In order to comprehend the world, people separate it into parts, creating boundaries in between. Through this exhibition, teamLab aims to create a place in which various artworks are connected with one another without boundaries, giving visitors an opportunity to rethink their perception of the world, and discover that continuity itself is beautiful.

Tokyo is also home to a second teamLab museum – teamLab Planets in Toyosu, which opened in 2018.

The museum is located in the new Heatherwick-designed Azabudai Hills district / Image: © teamLab
Image: © teamLab
teamLab Borderless is set to reopen in its new home in February 2024 / Image: © teamLab
Hampi Arts Labs, Hampi, India
Estimated opening date: February 2024

Founded by Sangita Jindal and her daughter Tarini Jindal Handa, Hampi Arts Labs is a new rural arts centre near the UNESCO World Heritage Site of Hampi in southern India.

Designed by sP+A’s Sameep Padora, the centre spans an 18-acre area and features exhibition spaces, artist studios, apartments for art residencies, gardens and a café.

An initiative of the JSW Foundation – the social development arm of the Indian business company JSW Group – Hampi Arts Labs will run an education programme aiming to engage the local community and international visitors with contemporary art in all its forms. Learning activities and workshops will also be developed for schools in the area.

Its inaugural exhibition, Right Foot First, will feature works from the Jindal Collection spanning 1998 to 2023, featuring artists including Andy Warhol, Ai Weiwei and Atul Dodiya.

“Hampi Arts Labs will be a major contribution to arts infrastructure and production facilities in the country and a cultural destination for both local and international visitors,” said founder Sangita Jindal. “I have had a great affinity for the ancient city of Hampi since I first visited it in 1983 and I’m delighted to be able to connect contemporary art with heritage and nature.”

“Hampi Art Labs is an inclusive artist-first centre that encourages a cross-disciplinary approach to art-making and driving engagement with the region’s heritage and artisanal legacy alongside India’s contemporary art scene,” said co founder Tarini Jindal Handa. “We’re delighted to have collaborated with Sameep Padora, one of India’s most successful young architects […] His poetic style of architecture reflects the spiritual energy Hampi is known for.”

fer initiatives engaging the local community and international visitors with contemporary art in all its forms. Learning activities and workshops will be developed for schools in the area.

Image courtesy of JSW Foundation
The inaugural exhibition will feature works by Ai Weiwei and Andy Warhol / Image courtesy of JSW Foundation
Universal Wine Museum, Beijing, China
Estimated opening: 2024

A joint project between China and the Cité du Vin Bordeaux, this huge new museum will tell the story of the production and history of wine-making, with a special focus on France and China.

Designed by Architecturestudio, the 18,000sq m site is conceived as a ‘stone village’ surrounded by vineyards, bringing together exhibition spaces, restaurants, an amphitheatre and a wine school. The architecture has been inspired by the French medieval city of Saint-Emilion, with the stone buildings surrounding a ‘castle’ and courtyard space reminiscent of a French village square.

The scenography by Ateliers Adeline Rispal is intended to be ‘sensitive and playful’ and will combine multi-media, multi-sensory attractions and large scale exhibits to help visitors learn about the world of wine in a fun, interactive way. Lighting design is by Les éclaireurs.

As well as the museum, the site will feature the 1,000sq m Universal Wine Cellar – a restaurant, bar and cellar that will be open to non-museum visitors as well as museum visitors.

The museum aims to attract 300,000 visitors in its first year, rising to 500,000 within five years.

“China and France share a special affection for gastronomy and the conviviality that goes with it,” said Weixang Tang, chairman of Zhong Pu Hui Wine Village. “The cultural richness of wine, comparable to that of tea, strikes a particular chord with Chinese consumers eager for knowledge and new experiences.”

The museum aims to teach visitors about the history of wine in a fun, interactive way / Image: Ateliers Adeline Rispal
The Universal Wine Museum is a partnership between China and the Cite du Vin / Image: Architectstudio
Stonewall National Monument Visitor Center, New York City, US
Opening: SUMMER 2024

In June 2016, then President Barack Obama officially designated the Stonewall National Monument in New York, making it the US’s first National Monument to LGBTQ+ civil rights.

This year will see a new visitor centre opened on the site, telling the story of the 1969 police raid on Stonewall Inn – a popular gay bar – and the resulting riots that served as a watershed moment in the history of the gay and lesbian rights movement.

Due to open in the summer of 2024, the 3,700sq ft visitor centre will offer visitors an immersive experience hosting virtual tours, lectures and exhibitions exploring LGBTQ+ history and culture, and will feature art by LGBTQ+ artists.

“The opening of the Stonewall National Monument Visitor Center is a remarkable moment in the history of Stonewall,” said Ann Marie Gothard,president of the Pride Live board of directors. “We honour all those who came before us, most especially the queer people fighting for equality at the Stonewall Rebellion. The designation as a National Monument and the opening of this visitor center will memorialise their important legacy in the gay rights movement, and we hope will inspire future generations to continue fighting for LGBTQ+ equality.”

The centre will be co-managed by the US National Parks Service and Pride Live. MBB Architects will lead the design of the Stonewall National Monument Visitor Center and will work alongside LGBTQ+ historians, activists, and community leaders. Local Projects will lead the experiential and exhibit design.

The new visitor centre will help tell the story of New York’s Stonewall Inn / Photo: Shutterstock/Massimo Salesi
Museum of Shakespeare, London, UK
Opening 2025

Due to open in 2025 in Shoreditch, London, the Museum of Shakespeare will use AI technology to immerse visitors in the life of William Shakespeare in the theatre where several of his plays were first performed.

The museum is set on the site of the Curtain Playhouse, one of London’s earliest theatres and the venue for Shakespeare’s company before the Globe opened. Henry V and Romeo and Juliet are believed to have been performed at the theatre.

The remains of the Curtain Playhouse were first uncovered by an archaeological excavation that took place between 2011 and 2016.

The museum – which will be located three metres underground – promises to take visitors back to the year 1598 where ‘dynamic experiences and theatrical technology’ will immerse them in the sights, sounds and smells of Shakespeare’s time. They will also be given the chance to take part in animated performances and workshops on the stage where several of Shakespeare’s plays were performed.

The Museum of Shakespeare is being conceptualised and developed by experience design company Bompas & Parr in collaboration with Cain International, Museum of London Archaeology and Historic England. The Museum of Shakespeare will be housed within The Stage, a 2.3-acre, (one-hectare) development site, with 412 apartments and offices and shops, designed by Perkins & Will and led by Cain International.

“This will be Shakespeare as you have never experienced it before,” said Harry Parr, co-founder of the project.

The museum will use AI technology to tell Shakespeare’s story / Image: Bompas & Parr
The attraction is built on the site of the Curtain Playhouse, which opened in 1577 / Image courtesy of Cain International
Kunstilo, Kristiansand, Norway
Opening May 2024

Set to open within a restored grain silo in Kristiansand, Norway in May 2024, Kunstilo will celebrate Nordic modernist art.

The new museum integrates the Southern Norway Art Museum and the Tangen Collection of Nordic art – the world’s largest private collection of Nordic art – within one building, which features 3,300sq m of exhibition space.

Mestres Wåge Arquitectes and MX_SI have worked together to convert the 1930s silo – originally designed by Arne Korsmo and Sverre Aasland – into an art museum and cultural centre which will host international touring exhibitions and act as a venue for lectures, concerts, dining experiences and other events.

“This new museum will offer visitors to Kristiansand an awe-inspiring venue that puts them at once close to art and the city’s natural beauty. We are proud to be working closely with the Tangen Collection as custodians of one of the world’s greatest Nordic art collections and putting it on view in one building for the first time,” said Reidar Fuglestad, CEO of Kunstsilo.

The inaugural exhibition, Passions of the North, promises a journey through ‘Nordic art’s dynamic evolution’, showcasing more than 700 works from the Tangel Collection across 25 rooms. Inspired by conceptual themes drawn from authors including Thomas Hardy and Virginia Woolf, the exhibition explores ‘the dynamics between society, community, mechanical and organic aspects, and the contrast between rural and urban life.’

Image: A-lab/Rambøll/Kanalbyen
A 1930s grain silo has been transformed to create the new Nordic art museum / Image: Mestres Wåge Arquitectes/ Mendoza Partida/BAX Studio
Image caption / Image: Mestres Wåge Arquitectes/ Mendoza Partida/BAX Studio
 


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SELECTED ISSUE
Attractions Management
2024 issue 1

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Leisure Management - Ones to watch

Museums

Ones to watch


From a museum of Shakespeare to a Beijing wine museum inspired by medieval French villages, some fascinating new venues are taking shape. Magali Robathan highlights seven

The Museum of Shakespeare will use AI technology to tell the playwright’s story Image: Bompas & Parr

Museu de Arte de São Paulo extension, São Paulo, Brazil
Estimated opening: LATE 2024

Housed in a landmark building by Lino Bo Bardi, the Museu de Arte de São Paulo (MASP) is arguably Brazil’s most important modern art museum. While the modernist building is spectacular, however, physical limitations mean that the museum can only display just over one per cent of the work it owns.

This will change with the opening of a major new extension by architects Julio Neves and METRO Arquitetos Associados, set to increase the size of the museum by two thirds.

Bo Bardi’s building balances 8m above the ground, supported by four bright red concrete pillars, making it difficult to build an extension. To overcome this problem, the museum has conceived an underground tunnel leading to a new $33 million, 75,000sq foot building.

The Pietro building – named after the museum’s first artistic director, Pietro Maria Bardi – will feature five exhibition galleries and two multipurpose galleries set across 14 floors. The building will also house a restaurant, ticket office, museum store, classrooms and a restoration lab.

“MASP is thus undergoing the most significant physical expansion in its history, using its own resources,” said Alfredo Setubal, chairman of the board, MASP. “We’re going to increase the museum’s exhibition capacity by 66 per cent and integrate the two buildings. This expansion will consolidate both the museum and Avenida Paulista as a cultural hub: perhaps the most important cultural hub in Brazil, of which MASP is undoubtedly the anchor.”

An underground tunnel will link Linda Bo Bardi’s building with the new extension / Image: © Metro Arquitetos
The building will increase the museum’s exhibition capacity by 66 per cent / Image: © Metro Arquitetos
teamLab Borderless, Tokyo, Japan
Estimated opening: February 2024

The original teamLab Borderless Tokyo in Odaiba broke records as the world’s most visited single art museum, however redevelopment work in the area meant it had to close in August 2022.

The digital art museum is set to reopen in February in its new permanent home in the recently opened Heatherwick Studio-designed Azabudai Hills district in central Tokyo.

“teamLab Borderless is based on the concept that everything exists in a borderless continuity,” said a teamLab spokesperson, speaking to Attractions Management.

“In order to comprehend the world, people separate it into parts, creating boundaries in between. Through this exhibition, teamLab aims to create a place in which various artworks are connected with one another without boundaries, giving visitors an opportunity to rethink their perception of the world, and discover that continuity itself is beautiful.

Tokyo is also home to a second teamLab museum – teamLab Planets in Toyosu, which opened in 2018.

The museum is located in the new Heatherwick-designed Azabudai Hills district / Image: © teamLab
Image: © teamLab
teamLab Borderless is set to reopen in its new home in February 2024 / Image: © teamLab
Hampi Arts Labs, Hampi, India
Estimated opening date: February 2024

Founded by Sangita Jindal and her daughter Tarini Jindal Handa, Hampi Arts Labs is a new rural arts centre near the UNESCO World Heritage Site of Hampi in southern India.

Designed by sP+A’s Sameep Padora, the centre spans an 18-acre area and features exhibition spaces, artist studios, apartments for art residencies, gardens and a café.

An initiative of the JSW Foundation – the social development arm of the Indian business company JSW Group – Hampi Arts Labs will run an education programme aiming to engage the local community and international visitors with contemporary art in all its forms. Learning activities and workshops will also be developed for schools in the area.

Its inaugural exhibition, Right Foot First, will feature works from the Jindal Collection spanning 1998 to 2023, featuring artists including Andy Warhol, Ai Weiwei and Atul Dodiya.

“Hampi Arts Labs will be a major contribution to arts infrastructure and production facilities in the country and a cultural destination for both local and international visitors,” said founder Sangita Jindal. “I have had a great affinity for the ancient city of Hampi since I first visited it in 1983 and I’m delighted to be able to connect contemporary art with heritage and nature.”

“Hampi Art Labs is an inclusive artist-first centre that encourages a cross-disciplinary approach to art-making and driving engagement with the region’s heritage and artisanal legacy alongside India’s contemporary art scene,” said co founder Tarini Jindal Handa. “We’re delighted to have collaborated with Sameep Padora, one of India’s most successful young architects […] His poetic style of architecture reflects the spiritual energy Hampi is known for.”

fer initiatives engaging the local community and international visitors with contemporary art in all its forms. Learning activities and workshops will be developed for schools in the area.

Image courtesy of JSW Foundation
The inaugural exhibition will feature works by Ai Weiwei and Andy Warhol / Image courtesy of JSW Foundation
Universal Wine Museum, Beijing, China
Estimated opening: 2024

A joint project between China and the Cité du Vin Bordeaux, this huge new museum will tell the story of the production and history of wine-making, with a special focus on France and China.

Designed by Architecturestudio, the 18,000sq m site is conceived as a ‘stone village’ surrounded by vineyards, bringing together exhibition spaces, restaurants, an amphitheatre and a wine school. The architecture has been inspired by the French medieval city of Saint-Emilion, with the stone buildings surrounding a ‘castle’ and courtyard space reminiscent of a French village square.

The scenography by Ateliers Adeline Rispal is intended to be ‘sensitive and playful’ and will combine multi-media, multi-sensory attractions and large scale exhibits to help visitors learn about the world of wine in a fun, interactive way. Lighting design is by Les éclaireurs.

As well as the museum, the site will feature the 1,000sq m Universal Wine Cellar – a restaurant, bar and cellar that will be open to non-museum visitors as well as museum visitors.

The museum aims to attract 300,000 visitors in its first year, rising to 500,000 within five years.

“China and France share a special affection for gastronomy and the conviviality that goes with it,” said Weixang Tang, chairman of Zhong Pu Hui Wine Village. “The cultural richness of wine, comparable to that of tea, strikes a particular chord with Chinese consumers eager for knowledge and new experiences.”

The museum aims to teach visitors about the history of wine in a fun, interactive way / Image: Ateliers Adeline Rispal
The Universal Wine Museum is a partnership between China and the Cite du Vin / Image: Architectstudio
Stonewall National Monument Visitor Center, New York City, US
Opening: SUMMER 2024

In June 2016, then President Barack Obama officially designated the Stonewall National Monument in New York, making it the US’s first National Monument to LGBTQ+ civil rights.

This year will see a new visitor centre opened on the site, telling the story of the 1969 police raid on Stonewall Inn – a popular gay bar – and the resulting riots that served as a watershed moment in the history of the gay and lesbian rights movement.

Due to open in the summer of 2024, the 3,700sq ft visitor centre will offer visitors an immersive experience hosting virtual tours, lectures and exhibitions exploring LGBTQ+ history and culture, and will feature art by LGBTQ+ artists.

“The opening of the Stonewall National Monument Visitor Center is a remarkable moment in the history of Stonewall,” said Ann Marie Gothard,president of the Pride Live board of directors. “We honour all those who came before us, most especially the queer people fighting for equality at the Stonewall Rebellion. The designation as a National Monument and the opening of this visitor center will memorialise their important legacy in the gay rights movement, and we hope will inspire future generations to continue fighting for LGBTQ+ equality.”

The centre will be co-managed by the US National Parks Service and Pride Live. MBB Architects will lead the design of the Stonewall National Monument Visitor Center and will work alongside LGBTQ+ historians, activists, and community leaders. Local Projects will lead the experiential and exhibit design.

The new visitor centre will help tell the story of New York’s Stonewall Inn / Photo: Shutterstock/Massimo Salesi
Museum of Shakespeare, London, UK
Opening 2025

Due to open in 2025 in Shoreditch, London, the Museum of Shakespeare will use AI technology to immerse visitors in the life of William Shakespeare in the theatre where several of his plays were first performed.

The museum is set on the site of the Curtain Playhouse, one of London’s earliest theatres and the venue for Shakespeare’s company before the Globe opened. Henry V and Romeo and Juliet are believed to have been performed at the theatre.

The remains of the Curtain Playhouse were first uncovered by an archaeological excavation that took place between 2011 and 2016.

The museum – which will be located three metres underground – promises to take visitors back to the year 1598 where ‘dynamic experiences and theatrical technology’ will immerse them in the sights, sounds and smells of Shakespeare’s time. They will also be given the chance to take part in animated performances and workshops on the stage where several of Shakespeare’s plays were performed.

The Museum of Shakespeare is being conceptualised and developed by experience design company Bompas & Parr in collaboration with Cain International, Museum of London Archaeology and Historic England. The Museum of Shakespeare will be housed within The Stage, a 2.3-acre, (one-hectare) development site, with 412 apartments and offices and shops, designed by Perkins & Will and led by Cain International.

“This will be Shakespeare as you have never experienced it before,” said Harry Parr, co-founder of the project.

The museum will use AI technology to tell Shakespeare’s story / Image: Bompas & Parr
The attraction is built on the site of the Curtain Playhouse, which opened in 1577 / Image courtesy of Cain International
Kunstilo, Kristiansand, Norway
Opening May 2024

Set to open within a restored grain silo in Kristiansand, Norway in May 2024, Kunstilo will celebrate Nordic modernist art.

The new museum integrates the Southern Norway Art Museum and the Tangen Collection of Nordic art – the world’s largest private collection of Nordic art – within one building, which features 3,300sq m of exhibition space.

Mestres Wåge Arquitectes and MX_SI have worked together to convert the 1930s silo – originally designed by Arne Korsmo and Sverre Aasland – into an art museum and cultural centre which will host international touring exhibitions and act as a venue for lectures, concerts, dining experiences and other events.

“This new museum will offer visitors to Kristiansand an awe-inspiring venue that puts them at once close to art and the city’s natural beauty. We are proud to be working closely with the Tangen Collection as custodians of one of the world’s greatest Nordic art collections and putting it on view in one building for the first time,” said Reidar Fuglestad, CEO of Kunstsilo.

The inaugural exhibition, Passions of the North, promises a journey through ‘Nordic art’s dynamic evolution’, showcasing more than 700 works from the Tangel Collection across 25 rooms. Inspired by conceptual themes drawn from authors including Thomas Hardy and Virginia Woolf, the exhibition explores ‘the dynamics between society, community, mechanical and organic aspects, and the contrast between rural and urban life.’

Image: A-lab/Rambøll/Kanalbyen
A 1930s grain silo has been transformed to create the new Nordic art museum / Image: Mestres Wåge Arquitectes/ Mendoza Partida/BAX Studio
Image caption / Image: Mestres Wåge Arquitectes/ Mendoza Partida/BAX Studio

Originally published in Attractions Management 2024 issue 1

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