NEWS
Chelsea FC nets £40m-a-year shirt sponsorship deal
POSTED 27 Feb 2015 . BY Jak Phillips
Chelsea FC was the most watched Premier League team on television worldwide last season, with over 31,000 broadcast hours Credit: Laszlo Szirtesi / Shutterstock.com
Chelsea Football Club has secured the second-largest shirt sponsorship deal in English football history as the club bids to boost its transfer market war chest without falling foul of Financial Fair Play rules.

The English Premier League leader has agreed a five-year contract with tyre manufacturer The Yokohama Rubber Company, worth a reported £40m (US$62m, €55m) a year. The deal – running from the start of the 2015/16 season – will see the Yokohama brand appearing on all Chelsea FC shirts from the first team through to the youth teams.

The sponsorship deal is worth more than double the previous £18m (US$28m, €25m) agreement Chelsea had with Samsung and in English football history is second only to the £53m-a-year deal Manchester United secured with Chevrolet.

Chelsea FC manager Jose Mourinho has frequently complained about the paucity of his squad and is now widely believed to be seeking reinforcements in the summer transfer window, with £30m-rated Real Madrid defender Raphael Varane thought to be among these targets. Mourinho has so far had to sell off a number of big stars to fund acquisitions while staying with in Financial Fair Play regulations, so the commercial capital boost will no doubt embolden his transfer market ambitions.

The club is hoping to leverage its status as one of the world’s top teams to secure a number of sponsorship opportunities, having recently brought in Christian Purslow as head of global commercial activities. Last season Chelsea FC was the most watched Premier League team on television worldwide, with over 31,000 broadcast hours, and Purslow has been tasked with driving the club's strategy to partner with "innovative and market-leading organisations" from around the world.

Reflecting on the shirt sponsorship deal, Chelsea chair Bruce Buck said: “We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years.

“Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.”
PROJECT PROFILE:

Chelsea FC Stadium Expansion
Swiss-based architecture firm Herzog & de Meuron is reportedly working on plans to increase the capacity of Chelsea Football Club’s home stadium in partnership with London-based practice Lifschutz Davidson Sandilands.

Location: London , United Kingdom

RELATED STORIES
  Herzog & de Meuron 'working on expansion' for Chelsea FC stadium


Swiss-based architecture firm Herzog & de Meuron is reportedly working on plans to increase the capacity of Chelsea Football Club’s home stadium in partnership with London-based practice Lifschutz Davidson Sandilands.
  Chelsea recruits ex-Liverpool MD Christian Purslow to head global expansion


Chelsea Football Club has appointed former Liverpool FC managing director Christian Purslow as its new head of global commercial activities.
  Chelsea potentially planning Twickenham move


Chelsea Football Club is reportedly looking into the possibility of temporarily moving to Twickenham rugby stadium while the club’s home of Stamford Bridge is redeveloped.
  Chelsea names LDS to look at possible stadium expansion


Chelsea Football Club has named Lifschutz Davidson Sandilands (LDS) as lead architects to explore how the club can increase stadium capacity at Stamford Bridge.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Chelsea FC nets £40m-a-year shirt sponsorship deal...
19 Apr 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

27 Feb 2015

Chelsea FC nets £40m-a-year shirt sponsorship deal
BY Jak Phillips

Chelsea FC was the most watched Premier League team on television worldwide last season, with over 31,000 broadcast hours

Chelsea FC was the most watched Premier League team on television worldwide last season, with over 31,000 broadcast hours
photo: Laszlo Szirtesi / Shutterstock.com

Chelsea Football Club has secured the second-largest shirt sponsorship deal in English football history as the club bids to boost its transfer market war chest without falling foul of Financial Fair Play rules.

The English Premier League leader has agreed a five-year contract with tyre manufacturer The Yokohama Rubber Company, worth a reported £40m (US$62m, €55m) a year. The deal – running from the start of the 2015/16 season – will see the Yokohama brand appearing on all Chelsea FC shirts from the first team through to the youth teams.

The sponsorship deal is worth more than double the previous £18m (US$28m, €25m) agreement Chelsea had with Samsung and in English football history is second only to the £53m-a-year deal Manchester United secured with Chevrolet.

Chelsea FC manager Jose Mourinho has frequently complained about the paucity of his squad and is now widely believed to be seeking reinforcements in the summer transfer window, with £30m-rated Real Madrid defender Raphael Varane thought to be among these targets. Mourinho has so far had to sell off a number of big stars to fund acquisitions while staying with in Financial Fair Play regulations, so the commercial capital boost will no doubt embolden his transfer market ambitions.

The club is hoping to leverage its status as one of the world’s top teams to secure a number of sponsorship opportunities, having recently brought in Christian Purslow as head of global commercial activities. Last season Chelsea FC was the most watched Premier League team on television worldwide, with over 31,000 broadcast hours, and Purslow has been tasked with driving the club's strategy to partner with "innovative and market-leading organisations" from around the world.

Reflecting on the shirt sponsorship deal, Chelsea chair Bruce Buck said: “We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years.

“Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.”



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Treningshelse Holding snaps up another Norwegian fitness chain as it sets its sight on market leadership
Treningshelse Holding snaps up another Norwegian fitness chain as it sets its sight on market leadership   19 Apr 2024

Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness chains, has acquired fellow Norwegian operator, Aktiv Trening. The .... more>>
Missed FIBO? Catch up with the HCM roundup
Missed FIBO? Catch up with the HCM roundup   19 Apr 2024

The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, distributing a special FIBO edition of HCM in .... more>>
Xplor kicks off international expansion for its Mariana Tek software with 1Rebel deal
Xplor kicks off international expansion for its Mariana Tek software with 1Rebel deal   18 Apr 2024

Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of sales .... more>>
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
US named world’s largest wellness economy, reaching US$1.8 trillion valuation   18 Apr 2024

The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion. According to the .... more>>
Remedy Place to launch two new social wellness clubs annually as part of rollout strategy
Remedy Place to launch two new social wellness clubs annually as part of rollout strategy   17 Apr 2024

Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually .... more>>
Planet Fitness reveals Colleen Keating as its next CEO
Planet Fitness reveals Colleen Keating as its next CEO   16 Apr 2024

Planet Fitness has a new CEO – Colleen Keating. She will take up the position on 10 June. The announcement follows a search which began with the .... more>>
Company profile


Precor

Precor has been a pioneer in delivering fitness experiences for commercial customers for more than 40 years.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Team Leader (Harrow School Fitness Club)
Salary: £13.71 per hour
Location: Harrow on the Hill, Harrow, UK
Company: Harrow School
Centre Manager (Leisure)
Salary: £40,221 - £42,403pa + pension + benefits
Location: Exeter, UK
Company: Exeter City Council
Director of Operations
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Location: Luton, UK
Company: Active Luton
Diary dates
Powered by leisurediary.com




21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd