NEWS
Ricoh Arena Exhibition Hall renamed following technology deal with Ericsson
POSTED 04 Aug 2016 . BY Matthew Campelli
David Armstrong (left), Tamsin Greenway (centre) and Warwick University’s Lisa Dodd-Mayne (right)
Wasps’ new netball team will play its home games in the renamed Ericsson Exhibition Hall as a result of a “seven-figure” deal between the Ricoh Arena and the technology giant.

The 12,000-capacity arena – which is located inside the Coventry-based stadium where Wasps Rugby plays – was originally called the Jaguar Exhibition Hall, but a naming rights arrangement forms part of a larger partnership.

As part of the deal, Ericsson will improve the performance of wifi coverage, both in the indoor arena and the outdoor stadium.

It will also “break down the barriers of mobile data” so that fans can receive “specific, popular content” at the same time, enhancing the fan engagement element for Wasp’ rugby and netball team, as well as Coventry City Football Club.

According to Wasps Group commercial director Luke Organ, the deal had “taken well over a year to conclude”.

“It will ensure that our sports fans and venue customers experience some of the best connectivity found in any venue in the UK,” he added.

David Armstrong, Wasps chief executive, said: “It has long been our ambition to ensure that the Ricoh Arena is a venue that ensures high-performing technology, connectivity and interaction are at the forefront of our customers’ experience.”
RELATED STORIES
  FEATURE: Wasps: Wasps catch the netball buzz


The rugby club spreading its wings to netball
  Wasps chief wants netball team to be catalyst behind England success


Wasps Rugby has pledged to help England become the number one netball nation in the world after launching its own netball franchise.
  Wasps establishes franchise in Netball Superleague


A franchise developed by rugby club Wasps will be one of the new editions to an expanded Netball Superleague from 2017.
  Wasps eyes “world-class” training facility in Coventry


Premiership Rugby club Wasps is gearing up to increase its presence in the West Midlands after applying for planning permission for a new “world-class” training facility.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Ricoh Arena Exhibition Hall renamed following technology deal with Ericsson...
27 May 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

04 Aug 2016

Ricoh Arena Exhibition Hall renamed following technology deal with Ericsson
BY Matthew Campelli

Wasps' Netball will play in the renamed Ericsson Exhibition Hall

Wasps' Netball will play in the renamed Ericsson Exhibition Hall

Wasps’ new netball team will play its home games in the renamed Ericsson Exhibition Hall as a result of a “seven-figure” deal between the Ricoh Arena and the technology giant.

The 12,000-capacity arena – which is located inside the Coventry-based stadium where Wasps Rugby plays – was originally called the Jaguar Exhibition Hall, but a naming rights arrangement forms part of a larger partnership.

As part of the deal, Ericsson will improve the performance of wifi coverage, both in the indoor arena and the outdoor stadium.

It will also “break down the barriers of mobile data” so that fans can receive “specific, popular content” at the same time, enhancing the fan engagement element for Wasp’ rugby and netball team, as well as Coventry City Football Club.

According to Wasps Group commercial director Luke Organ, the deal had “taken well over a year to conclude”.

“It will ensure that our sports fans and venue customers experience some of the best connectivity found in any venue in the UK,” he added.

David Armstrong, Wasps chief executive, said: “It has long been our ambition to ensure that the Ricoh Arena is a venue that ensures high-performing technology, connectivity and interaction are at the forefront of our customers’ experience.”



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Peloton buys time for a turnaround with US$1 billion loan
Peloton buys time for a turnaround with US$1 billion loan   24 May 2024

Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan has repayment terms which are 600 basis points over the .... more>>
Evian Spa makes Middle Eastern debut, crowning top floor of luxury Bentley Tower
Evian Spa makes Middle Eastern debut, crowning top floor of luxury Bentley Tower   24 May 2024

Evian Spa, the spa and wellness brand inspired by the premium mineral water brand, has arrived in Doha, marking its inaugural Middle Eastern location and fifth global destination. .... more>>
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align   23 May 2024

A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric .... more>>
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024   22 May 2024

Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM Summit this October. Dean Kowarski will talk about the .... more>>
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut   21 May 2024

Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer. Sharon will oversee its .... more>>
Empowered Brands takes on Fit+ master franchise for UK and Ireland
Empowered Brands takes on Fit+ master franchise for UK and Ireland   21 May 2024

Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the master franchisor in the UK and Ireland. More than 200 .... more>>
Company profile


Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke manufacture, installation, aftersales and servicing solutions.

View full profile>>

Catalogue gallery


Featured Supplier

National Attractions Marketing Conference – an injection of adrenaline for UK attractions

National Attractions Marketing Conference – an injection of adrenaline for UK attractions

The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Cleaning Assistant
Salary: Competitive pay rates
Location: Gainsborough
Company: Everyone Active
Team Leader
Salary: Competitive salary, excellent benefits
Location: Barking
Company: Everyone Active
Team Leader
Salary: £25,550
Location: Wythenshawe
Company: Everyone Active
Diary dates
Powered by leisurediary.com

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd