NEWS
Vivafit to open 100 women only clubs in Saudi Arabia
POSTED 14 Nov 2016 . BY Tom Walker
Rui Urbano, partner at Vivafit (sitting, left) signing the deal with Ithraa CEO Eid Al Shamri (sitting, right)
Portuguese fitness chain Vivafit has secured a deal to open 100 women-only health clubs in Saudi Arabia.

The franchise operator has signed a contract with Saudi investment bank Ithraa Capital to fund the new sites, which will see the first 10 clubs launch in the capital city Riyadh in 2017.

In order to operate women-only clubs in the country, Vivafit needs a licence – and CEO Pedro Ruiz is confident it will secure one by the end of this year (2016).

A new company has been set up to operate the clubs – called Vivafit Saudi Arabia – which will be owned jointly by Ithraa (90 per cent) and Vivafit (10 per cent).

Exact details of club facilities are to be confirmed, but the first 10 clubs will all offer Electric Muscle Stimulation (EMS) personal training sessions.

Vivafit has been active in expanding to developing markets in recent years. It now has multiple sites in India, Kazakhstan, Malaysia and Oman.

Saudi Arabia will be the 11th country added to Vivafit’s global portfolio.
RELATED STORIES
  Portuguese gym chain Vivafit makes move into Asian markets


Women-only fitness franchise Vivafit, headquartered in Portugal, recently continued its rapid expansion with three clubs opening simultaneously in three different markets across a single month: in Pune, India; Atyrau in Kazakhstan; and Dubai.
  Vivafit to launch in Kazakhstan


Portuguese women-only fitness chain Vivafit will shortly make its debut in Kazakhstan, with the launch of its first club in this market.
  Vivafit reaches into fresh territories with Asia openings


Portugese health club operator Vivafit is expanding its reach with the signing of the first franchised club in Taiwan, belonging to an American/Taiwanese couple. The 170sq m (1,830sq ft) Taipei club is expected to be the first of a chain of some 150 Vivafit clubs in Taiwan.
 


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14 Nov 2016

Vivafit to open 100 women only clubs in Saudi Arabia
BY Tom Walker

Rui Urbano, partner at Vivafit (sitting, left) signing the deal with Ithraa CEO Eid Al Shamri (sitting, right)

Rui Urbano, partner at Vivafit (sitting, left) signing the deal with Ithraa CEO Eid Al Shamri (sitting, right)

Portuguese fitness chain Vivafit has secured a deal to open 100 women-only health clubs in Saudi Arabia.

The franchise operator has signed a contract with Saudi investment bank Ithraa Capital to fund the new sites, which will see the first 10 clubs launch in the capital city Riyadh in 2017.

In order to operate women-only clubs in the country, Vivafit needs a licence – and CEO Pedro Ruiz is confident it will secure one by the end of this year (2016).

A new company has been set up to operate the clubs – called Vivafit Saudi Arabia – which will be owned jointly by Ithraa (90 per cent) and Vivafit (10 per cent).

Exact details of club facilities are to be confirmed, but the first 10 clubs will all offer Electric Muscle Stimulation (EMS) personal training sessions.

Vivafit has been active in expanding to developing markets in recent years. It now has multiple sites in India, Kazakhstan, Malaysia and Oman.

Saudi Arabia will be the 11th country added to Vivafit’s global portfolio.



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