NEWS
Fiit and Hussle join forces
POSTED 27 Nov 2019 . BY Tom Walker
Fiit offers on-demand classes across three disciplines
On-demand fitness app Fiit has partnered with fitness marketplace Hussle, giving Hussle users access to its catalogue of workouts.

Fiit offers on-demand classes across three disciplines – cardio, strength and balance – with guidance from a selection of PTs. It also runs Fiit Club, which allows users to exercise at home and compete against each other, no matter what their personal fitness levels.

The partnership is set to benefit Hussle members who work out at different gyms across the country – but aren’t able to access club-based personal training services.

For Fiit customers, the collaboration means having access to Hussle's network of 3,000 gyms, health clubs and spas, introducing an in-club experience to supplement the app-led content they receive.

"Working with Fiit is the perfect partnership for Hussle in terms of engaging the Gen Z and Millennial audience we target for our fitness operator partners," said Lawrence King, head of commercial partnerships at Hussle.

"The way in which people consume fitness has irreversibly changed and we believe collaborations with market-leading content producers like Fiit are a great way to increase overall participation, especially across younger demographics."

Ian McCaig, co-founder of Fiit, added: "Our mission at Fiit is to make exercise a habit for everybody, so we're excited to partner with Hussle whose national network of gyms and health clubs provides customers with access to fitness facilities wherever they need them.

"We believe providing gym-goers with digital access to 25 of the most in-demand personal trainers is the next frontier for the gym of the future. Whether someone is looking to do HIIT, strength training or Yoga, with over 400 classes available, the Fiit app has them covered."

Hussle - formerly called PayAsUGym – was first launched in 2011. It currently has nearly 3,000 gyms and health clubs in its network, which includes a number of major operators, including Nuffield Health, Bannatyne Health Clubs, SLM and Places for People Leisure.

Fiit was co-founded by a team of ex-Google employees and Qubit founders.
RELATED STORIES
  Premier Inn partners with Hussle – rolls out gym access across its 800 hotels


Budget hotel operator Premier Inn has officially signed a nationwide partnership with online fitness marketplace Hussle, which will see all Premier Inn guests gain access to Hussle's network of gyms.
  Independent report on fitness aggregation to be launched in February


A white paper, charting the effects of intermediary services – or aggregators – in the fitness sector will be published on 10 February.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Fiit and Hussle join forces...
24 Apr 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

27 Nov 2019

Fiit and Hussle join forces
BY Tom Walker

Fiit offers on-demand classes across three disciplines

Fiit offers on-demand classes across three disciplines

On-demand fitness app Fiit has partnered with fitness marketplace Hussle, giving Hussle users access to its catalogue of workouts.

Fiit offers on-demand classes across three disciplines – cardio, strength and balance – with guidance from a selection of PTs. It also runs Fiit Club, which allows users to exercise at home and compete against each other, no matter what their personal fitness levels.

The partnership is set to benefit Hussle members who work out at different gyms across the country – but aren’t able to access club-based personal training services.

For Fiit customers, the collaboration means having access to Hussle's network of 3,000 gyms, health clubs and spas, introducing an in-club experience to supplement the app-led content they receive.

"Working with Fiit is the perfect partnership for Hussle in terms of engaging the Gen Z and Millennial audience we target for our fitness operator partners," said Lawrence King, head of commercial partnerships at Hussle.

"The way in which people consume fitness has irreversibly changed and we believe collaborations with market-leading content producers like Fiit are a great way to increase overall participation, especially across younger demographics."

Ian McCaig, co-founder of Fiit, added: "Our mission at Fiit is to make exercise a habit for everybody, so we're excited to partner with Hussle whose national network of gyms and health clubs provides customers with access to fitness facilities wherever they need them.

"We believe providing gym-goers with digital access to 25 of the most in-demand personal trainers is the next frontier for the gym of the future. Whether someone is looking to do HIIT, strength training or Yoga, with over 400 classes available, the Fiit app has them covered."

Hussle - formerly called PayAsUGym – was first launched in 2011. It currently has nearly 3,000 gyms and health clubs in its network, which includes a number of major operators, including Nuffield Health, Bannatyne Health Clubs, SLM and Places for People Leisure.

Fiit was co-founded by a team of ex-Google employees and Qubit founders.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture   23 Apr 2024

Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. .... more>>
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio   23 Apr 2024

With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-end brand in the US and Europe. Cosmopolitan cities .... more>>
PureGym's new results set it up for accelerating growth
PureGym's new results set it up for accelerating growth   23 Apr 2024

PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to four years. .... more>>
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana   23 Apr 2024

The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East. Bathed in .... more>>
Deloitte says European health club market hit an all-time high for revenues in 2023
Deloitte says European health club market hit an all-time high for revenues in 2023   22 Apr 2024

Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off the press .... more>>
Treningshelse Holding snaps up another Norwegian fitness chain as it sets its sight on market leadership
Treningshelse Holding snaps up another Norwegian fitness chain as it sets its sight on market leadership   19 Apr 2024

Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness chains, has acquired fellow Norwegian operator, Aktiv Trening. The .... more>>
Company profile


Panatta Srl

Panatta is a historic fitness brand offering one of the widest ranges of products on the market, across all sectors, ages and types of training.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Fitness Motivator and Personal Trainer
Location: Market Rasen
Company: Everyone Active
Recreation Assistant (Dry Site)
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
Party Leader
Salary: Competitive
Location: Gainsborough
Company: Everyone Active
Diary dates
Powered by leisurediary.com




22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd