NEWS
PureGym describes 'brutal' pandemic year as revenue fell by £177m
POSTED 21 Apr 2021 . BY Tom Walker
Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country Credit: PureGym
Credit: PureGym
We had to run a business with zero income for extended periods, a previously unthinkable scenario
– Humphrey Cobbold
Budget operator said it had experienced a "brutal year"
PureGym started 2020 with 504 clubs across Europe and began 2021 with 492
Company lost 12 per cent of its members during 2020, with total membership falling from 1.7 million to 1.5 million
Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country
PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per cent of its trading days due to pandemic lockdowns.

Announcing its full-year results, the budget operator said it had experienced a "brutal year", but that it had emerged a "stronger business" as a result of it.

PureGym started 2020 with 504 clubs across Europe (the UK, Denmark, Switzerland and Poland).

During the year, the group closed its Polish operations – following a strategic review – and ended the year with 492 gyms across its estate.

Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country.

On Monday (19 April) PureGym re-opened its 40 gyms in Switzerland and will re-open in Scotland next week.

The group expects to open its Danish, Welsh and Northern Irish sites in early May.

Figures suggest that the company's measures to keep members engaged during the pandemic – and the subsequent closures – have worked. The company lost just 12 per cent of its members during 2020, with total membership falling from 1.7 million to 1.5 million.

PureGym said it accelerated its digital strategy during the year through an enhanced PureGym app, which enabled contactless entrance and exit, displayed gym capacity and made available more than 400 pre-recorded workouts, classes and nutrition content.

It was also able to maintain its liquidity through a combination of cash management, a £100m equity injection, £50m increase in debt facilities, £40m bond raise (in Feb 2021 post year end) and a long-term covenant waiver.

Describing its performance, Humphrey Cobbold, CEO of The PureGym Group, said: “2020 was a very tough year as the world reacted to the consequences of the Covid-19 pandemic, which has adversely impacted lives and livelihoods.

"Lockdown restrictions prevented us from trading and had a severe impact on our financial performance. But we should be judged on how we managed the things within our control.

"I am in awe of how our teams in the UK, Denmark and Switzerland rallied to preserve the business, protect our colleagues and members and handled adversity with unbowed optimism, stoicism, professionalism and flexibility.

"We had to run a business with zero income for extended periods, a previously unthinkable scenario. We had to make major operational changes in the tightest of time frames and alter our proposition in weeks that would have taken years in normal times.

“While the financial trading performance was, frankly, awful, that was out of our hands.

"Our cost control and cash management was exemplary and the actions we took and support received from governments, equity investors and debt providers gives us significant liquidity to not only survive, but importantly now also resume our strategy.

"We're without doubt a stronger business for having weathered the storm.

"We're particularly pleased to have received an unqualified audit opinion with no material uncertainty over going concern and emerge from this crisis with real optimism and exciting plans for the future.

“We're more than satisfied with the recent re-opening in England which included 10 brand new sites. Member response and new joiners support our view that underlying demand for gyms is strong.

"As health and wellness move further up the public agenda there will be strong demand for affordable, flexible fitness where people can use tens of thousands of pounds of equipment over the course of a workout and increasingly use technology to assist with their fitness goals.

"We want to be Europe’s leading fitness provider and are well placed and capitalised to continue to expand to reach this goal.”
RELATED STORIES
  PureGym gearing up for reopening with 10 new sites


As health clubs and fitness studios in England are counting the hours down to reopening day on Monday 12 April, PureGym has announced it will open 10 brand new health clubs alongside its existing 230 sites.
  PureGym confirms closure of operations in Poland


Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland have been placed into bankruptcy following a strategic review.
  PureGym 'burning £4m a week' during lockdown, will continue to lobby for gyms to be classed as essential service


PureGym is burning £4m of cash a week through its UK business, due to the UK government's decision to shut gyms in England as part of "Lockout 2" measures.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - PureGym describes 'brutal' pandemic year as revenue fell by £177m...
30 Apr 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

21 Apr 2021

PureGym describes 'brutal' pandemic year as revenue fell by £177m
BY Tom Walker

Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country

Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country
photo: PureGym

PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per cent of its trading days due to pandemic lockdowns.

Announcing its full-year results, the budget operator said it had experienced a "brutal year", but that it had emerged a "stronger business" as a result of it.

PureGym started 2020 with 504 clubs across Europe (the UK, Denmark, Switzerland and Poland).

During the year, the group closed its Polish operations – following a strategic review – and ended the year with 492 gyms across its estate.

Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country.

On Monday (19 April) PureGym re-opened its 40 gyms in Switzerland and will re-open in Scotland next week.

The group expects to open its Danish, Welsh and Northern Irish sites in early May.

Figures suggest that the company's measures to keep members engaged during the pandemic – and the subsequent closures – have worked. The company lost just 12 per cent of its members during 2020, with total membership falling from 1.7 million to 1.5 million.

PureGym said it accelerated its digital strategy during the year through an enhanced PureGym app, which enabled contactless entrance and exit, displayed gym capacity and made available more than 400 pre-recorded workouts, classes and nutrition content.

It was also able to maintain its liquidity through a combination of cash management, a £100m equity injection, £50m increase in debt facilities, £40m bond raise (in Feb 2021 post year end) and a long-term covenant waiver.

Describing its performance, Humphrey Cobbold, CEO of The PureGym Group, said: “2020 was a very tough year as the world reacted to the consequences of the Covid-19 pandemic, which has adversely impacted lives and livelihoods.

"Lockdown restrictions prevented us from trading and had a severe impact on our financial performance. But we should be judged on how we managed the things within our control.

"I am in awe of how our teams in the UK, Denmark and Switzerland rallied to preserve the business, protect our colleagues and members and handled adversity with unbowed optimism, stoicism, professionalism and flexibility.

"We had to run a business with zero income for extended periods, a previously unthinkable scenario. We had to make major operational changes in the tightest of time frames and alter our proposition in weeks that would have taken years in normal times.

“While the financial trading performance was, frankly, awful, that was out of our hands.

"Our cost control and cash management was exemplary and the actions we took and support received from governments, equity investors and debt providers gives us significant liquidity to not only survive, but importantly now also resume our strategy.

"We're without doubt a stronger business for having weathered the storm.

"We're particularly pleased to have received an unqualified audit opinion with no material uncertainty over going concern and emerge from this crisis with real optimism and exciting plans for the future.

“We're more than satisfied with the recent re-opening in England which included 10 brand new sites. Member response and new joiners support our view that underlying demand for gyms is strong.

"As health and wellness move further up the public agenda there will be strong demand for affordable, flexible fitness where people can use tens of thousands of pounds of equipment over the course of a workout and increasingly use technology to assist with their fitness goals.

"We want to be Europe’s leading fitness provider and are well placed and capitalised to continue to expand to reach this goal.”



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Providence Equity Partners takes control of VivaGym and its Fitness Hut brand
Providence Equity Partners takes control of VivaGym and its Fitness Hut brand   30 Apr 2024

US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from Bridges Fund Management, which will exit as a .... more>>
UK's Royal attractions had a bumper year in 2023
UK's Royal attractions had a bumper year in 2023   27 Apr 2024

Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 .... more>>
Efteling to convert steam trains to electric as part of green drive
Efteling to convert steam trains to electric as part of green drive   27 Apr 2024

As part of its drive to become carbon neutral by 2030 and carbon positive by 2032, Dutch theme park Efteling has announced plans to convert its steam .... more>>
Basic-Fit hints Spanish Holmes Place clubs might be sold
Basic-Fit hints Spanish Holmes Place clubs might be sold   26 Apr 2024

There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it has just acquired from RSG Group in a 47-club deal. In the Q1 .... more>>
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh   25 Apr 2024

Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro .... more>>
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
US spa industry hits record-breaking US$21.3 billion in revenue in 2023   24 Apr 2024

The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in .... more>>
Company profile


Orbit4

Orbit4 is the ultimate software solution for operators to manage their fitness facility.

View full profile>>

Catalogue gallery


Featured Supplier

How technology can help drive growth for your spa business

How technology can help drive growth for your spa business

It's safe to say that technology is transforming every sector, and the spa, wellness and beauty industries are no exception. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Leisure Centre Duty Manager
Salary: £24,687.57pa + pension + health care + benefits
Location: Uppingham, Oakham, UK
Company: Uppingham School
Leisure Supervisor (Development)
Salary: £32,982 - £37,099pa + excellent pension and benefits
Location: London, UK
Company: City University of London
Fitness Motivator and Personal Trainer
Location: Market Rasen
Company: Everyone Active
Diary dates
Powered by leisurediary.com

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd