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01 Sep 2021
Will Ahmed's Whoop raises US$200m, valuing the company at US$3.6bn
BY
Tom Walker
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Co-founder Will Ahmed said the funding would be used to develop new technology and features
photo: Whoop
Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The latest funding round was led by SoftBank Vision Fund 2 and also included IVP, Cavu Ventures, Thursday Ventures, GP Bullhound, Accomplice, NextView Ventures, and Animal Capital.
Following the deal, Whoop is considered the most valuable standalone human performance company in the world.
Whoop will use the funding to invest in research and development to "build the future of wearable technology", while also enhancing its suite of product, software, and analytics.
It will also look to enter new markets through strategic international expansion and acquire technology companies to evolve the membership offering.
"This new capital is all about enhancing the Whoop membership and supporting our members," said co-founder Will Ahmed.
"Over the course of the coming months, we plan to deploy this funding to develop new technology and features, hire great talent, grow internationally, and expand our reach.
"We are also thrilled to deepen our partnership with SoftBank as we grow internationally.
"While we have experienced amazing growth in the past year, the potential of our technology and the vast market for health monitoring remains largely untapped."
Launched in 2012 by Ahmed – alongside John Capodilupo and Aurelian Nicolae – Whoop focuses on human performance through analytics and data.
It offers a personalised, digital fitness and health coach designed to help people "unlock their inner potential" and make meaningful lifestyle changes via actionable feedback on sleep, recovery, and strain.
The Whoop membership includes free hardware and a platform designed to optimise healthy behaviours.
The platform offers users insights based on measurements of key health indicators – including heart rate variability, resting heart rate, respiratory rate, and sleep staging.
• To read an interview with Will Ahmed in Fit Tech Global Issue 2/2020, click here.
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