NEWS
Gym Group to exploit 'once in a generation opportunity' to accelerate growth
POSTED 03 Sep 2021 . BY Tom Walker
Gym Group had 730,000 members at the end of June up from 547,000 in February Credit: The Gym Group
The Gym Group said it will utilise the most favourable property market in its history to rapidly grow its estate
The budget operator plans to open 40 new sites by the end of 2022
The company has opened seven new sites during 2021
Number of memberships had bounced back to 730,000 in June, from 547,000 in February
The Gym Group says it intends to exploit "the most favourable property market in its history" and "weakened competition in the sector" to ramp up the growth of its estate in the UK.

Reporting its results for the first half of 2021, the company reported that it's recovering rapidly from the COVID-19 lockdowns, driven by a strong return of members to its clubs.

The Gym Group had 730,000 members at the end of June – a quicker recovery than expected, bouncing back from 547,000 in February 2021.

Group-wide revenues for the six months to 30 June were £29.3m, down from £37.3m the year before. The period to 30 June was depressed by the company only trading for two and a half of the six months.

Despite the accelerating recovery in membership numbers during the period, the company reported pre-tax losses of £28.5m – compared to the £28.6m loss it posted in the first half of 2020.

In its last set of financials unaffected by the pandemic (full-year report for 2019) revealed on 19 March 2020 – just days before the COVID-19 forced clubs to close – the group reported revenues of £153.1m, up from £123.8m in 2018. Adjusted profit before tax for the 12 months to 31 December 2019 was £14.0m, up 36.0 per cent from the 2018 figure of £10.3m.

Presenting the 2021 results, CEO Richard Darwin said the business – which now has 187 clubs – had become cashflow-positive as soon as it was allowed to reopen in April.

This was partly thanks to its efforts to optimise yield, with slight price increases for new joiners across 60 sites, targeted increases for existing members on legacy rates and efforts to increase its Live It premium membership.

Nearly a quarter (24.7 per cent) of members now have a Live It membership – up from 22.5 per cent on 31 December 2020.

Darwin added that the primary focus has been – and will continue to be – on capitalising on the "unique opportunities for growth" created by the pandemic.

He renewed a target of opening 40 new sites by the end of 2022 and listed four factors that are creating these opportunities – a higher than ever demand for health and fitness, weakened competition in the sector, The Gym Group's financial strength and a property market that is "as good as the company had seen in its 12-year history".

Darwin said: "As a business, we feel we have a once in a generation opportunity to expand our estate and drive market share as a result of the change we've seen in the property market and the impact on the rest of the health and fitness sector.

"And we've already made good progress on that – having opened seven new sites in the year to date we're well on course for the 40 that we set out to open by the end of 2022.

"Thanks to our shareholders and banks, we've emerged as the best-capitalised business in the sector with the funding to be able to expand our estate very rapidly."

To see the full results reported by The Gym Group, ​​click here.

FOOTNOTE
Operational and Financial Update for H1 2021 – official statement from The Gym Group

• Strong recovery in membership numbers following re-opening, with total members at 30 June 2021 of 730,000, up from 547,000 at the end of February 2021

• Average headline price of a standard DO IT membership increased to £19.11 in June 2021 (vs £18.81 in December 2020 and £18.55 in June 2020)

• LIVE IT penetration at 30 June 2021 was 24.7% of total members, up from 22.5 per cent at 31 December 2020

• Number of trading days lost in H1 2021 was similar to H1 2020, however, a lower membership base in H1 2021 (due to extended closure periods during 2020 and 2021) resulted in a 21.4% reduction in revenue vs H1 2020

• Strong cost control and Government support during closures, together with strong recovery on re-opening, limited Group Adjusted EBITDA less Normalised Rent loss to £8.1m, in line with H1 2020

• EBITDA and cash flow positive in the months when gyms were fully open (May and June)

Current Trading Update and Outlook

• Equity placing completed 2 July 2021 providing £30.3m (net) of financing for accelerated rollout programme

• In addition to four sites opened in H1, we plan to open 40 new sites in the 18 months to December 2022, of which three have opened so far in July and August

• Total membership at 31 August 2021 was 721,000, a small decline from 30 June 2021 in line with expectations

• Gym visits remain strong at 1.4 visits per member per week since re-opening

• Non-Property Net Debt (including finance leases) at 31 August 2021 was £28.3m with headroom of £73.3m against £100m RCF
RELATED STORIES
  FEATURE: Everyone’s talking about: The bounceback


There are no official numbers indicating how operators are faring after lockdown. In the first part of this special report, HCM talks to big box operators. Next issue we talk to the boutiques
  FEATURE: Editor's letter: Bounceback challenges


The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
  The Gym Group plans £31m warchest to fund 40 new sites


The Gym Group aims to raise £31m from investors to fund 40 new sites around the UK.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Gym Group to exploit 'once in a generation opportunity' to accelerate growth...
25 Apr 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

03 Sep 2021

Gym Group to exploit 'once in a generation opportunity' to accelerate growth
BY Tom Walker

Gym Group had 730,000 members at the end of June up from 547,000 in February

Gym Group had 730,000 members at the end of June up from 547,000 in February
photo: The Gym Group

The Gym Group says it intends to exploit "the most favourable property market in its history" and "weakened competition in the sector" to ramp up the growth of its estate in the UK.

Reporting its results for the first half of 2021, the company reported that it's recovering rapidly from the COVID-19 lockdowns, driven by a strong return of members to its clubs.

The Gym Group had 730,000 members at the end of June – a quicker recovery than expected, bouncing back from 547,000 in February 2021.

Group-wide revenues for the six months to 30 June were £29.3m, down from £37.3m the year before. The period to 30 June was depressed by the company only trading for two and a half of the six months.

Despite the accelerating recovery in membership numbers during the period, the company reported pre-tax losses of £28.5m – compared to the £28.6m loss it posted in the first half of 2020.

In its last set of financials unaffected by the pandemic (full-year report for 2019) revealed on 19 March 2020 – just days before the COVID-19 forced clubs to close – the group reported revenues of £153.1m, up from £123.8m in 2018. Adjusted profit before tax for the 12 months to 31 December 2019 was £14.0m, up 36.0 per cent from the 2018 figure of £10.3m.

Presenting the 2021 results, CEO Richard Darwin said the business – which now has 187 clubs – had become cashflow-positive as soon as it was allowed to reopen in April.

This was partly thanks to its efforts to optimise yield, with slight price increases for new joiners across 60 sites, targeted increases for existing members on legacy rates and efforts to increase its Live It premium membership.

Nearly a quarter (24.7 per cent) of members now have a Live It membership – up from 22.5 per cent on 31 December 2020.

Darwin added that the primary focus has been – and will continue to be – on capitalising on the "unique opportunities for growth" created by the pandemic.

He renewed a target of opening 40 new sites by the end of 2022 and listed four factors that are creating these opportunities – a higher than ever demand for health and fitness, weakened competition in the sector, The Gym Group's financial strength and a property market that is "as good as the company had seen in its 12-year history".

Darwin said: "As a business, we feel we have a once in a generation opportunity to expand our estate and drive market share as a result of the change we've seen in the property market and the impact on the rest of the health and fitness sector.

"And we've already made good progress on that – having opened seven new sites in the year to date we're well on course for the 40 that we set out to open by the end of 2022.

"Thanks to our shareholders and banks, we've emerged as the best-capitalised business in the sector with the funding to be able to expand our estate very rapidly."

To see the full results reported by The Gym Group, ​​click here.

FOOTNOTE
Operational and Financial Update for H1 2021 – official statement from The Gym Group

• Strong recovery in membership numbers following re-opening, with total members at 30 June 2021 of 730,000, up from 547,000 at the end of February 2021

• Average headline price of a standard DO IT membership increased to £19.11 in June 2021 (vs £18.81 in December 2020 and £18.55 in June 2020)

• LIVE IT penetration at 30 June 2021 was 24.7% of total members, up from 22.5 per cent at 31 December 2020

• Number of trading days lost in H1 2021 was similar to H1 2020, however, a lower membership base in H1 2021 (due to extended closure periods during 2020 and 2021) resulted in a 21.4% reduction in revenue vs H1 2020

• Strong cost control and Government support during closures, together with strong recovery on re-opening, limited Group Adjusted EBITDA less Normalised Rent loss to £8.1m, in line with H1 2020

• EBITDA and cash flow positive in the months when gyms were fully open (May and June)

Current Trading Update and Outlook

• Equity placing completed 2 July 2021 providing £30.3m (net) of financing for accelerated rollout programme

• In addition to four sites opened in H1, we plan to open 40 new sites in the 18 months to December 2022, of which three have opened so far in July and August

• Total membership at 31 August 2021 was 721,000, a small decline from 30 June 2021 in line with expectations

• Gym visits remain strong at 1.4 visits per member per week since re-opening

• Non-Property Net Debt (including finance leases) at 31 August 2021 was £28.3m with headroom of £73.3m against £100m RCF



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh   25 Apr 2024

Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro .... more>>
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
US spa industry hits record-breaking US$21.3 billion in revenue in 2023   24 Apr 2024

The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in .... more>>
Immediate rewards can motivate people to exercise, finds new research
Immediate rewards can motivate people to exercise, finds new research   24 Apr 2024

Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new .... more>>
Shannon Malave appointed spa director at Mohonk Mountain House
Shannon Malave appointed spa director at Mohonk Mountain House   24 Apr 2024

Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant .... more>>
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture   23 Apr 2024

Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. .... more>>
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio   23 Apr 2024

With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-end brand in the US and Europe. Cosmopolitan cities .... more>>
Company profile


Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, destination venues and elite sporting facilities.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Fitness Motivator and Personal Trainer
Location: Market Rasen
Company: Everyone Active
Recreation Assistant (Dry Site)
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
Party Leader
Salary: Competitive
Location: Gainsborough
Company: Everyone Active
Diary dates
Powered by leisurediary.com




23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd