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27 Sep 2021
Fittr raises US$11.5m In Series A round to grow its digital services
BY
Tom Walker
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Fittr will use the funding to accelerate its growth and expansion into new markets
photo: Shutterstock/Pindyurin Vasily
Digital health and fitness platform Fittr has raised US$11.5m in a Series A funding round. The investment was led by Dream Capital – the Corporate Venture Capital and M&A arm of Dream Sports – and Elysian Park Ventures, the private investment arm of the group which owns Major League Baseball (MLB) franchise LA Dodgers.
The new capital will enable India-based Fittr to accelerate its growth and expansion into new markets, including North America, the UK and Singapore, which currently accounts for 30 per cent of the company's overall revenue.
Fittr will also use the funding to educate the Indian population around health and fitness.
Jitendra Chouksey, Fittr CEO and founder, said: "Elysian Park Ventures and Dream Capital joining the community enables us to accelerate our work to help millions of people around the world get fit, and also to create meaningful career opportunities in the health & fitness industry over the next few years."
Dev Bajaj, MD of Dream Capital, said the fitness technology sector plays a major role in the group's plans.
"Dream Capital considers fitness-tech as a key focus sector due to highly overlapping demographics with sports-tech," Bajaj said.
"Within this industry, Fittr's organic and highly engaged community has been particularly impressive. We look forward to participating in Fittr's journey in building out a full-stack fitness-tech platform made for a global user base."
Available on Android and iOS, Fittr is based on offering a holistic approach to fitness and wellness, combining coaching, workouts and nutritional advice.
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