 |
|
|
 |
04 Oct 2021
Mark Mastrov leads US$5m investment in at-home reformer brand Frame Fitness
BY
Tom Walker
|
Priced at US$2,999, Frame features a large 24.5 inch, swivel, sweat-resistant, ultra-HD touchscreen
photo: Frame Fitness
At-home pilates reformer brand Frame Fitness has secured a US$5m seed financing round led by Mark Mastrov, founder and former CEO of 24 Hour Fitness. Mastrov's investment was accompanied by funding from other fitness pioneers – including Jim Rowley, CEO of Crunch Fitness Worldwide; Michael Bruno, CEO and chair of Core Health and Fitness; and Ernie Moody, founder of Action Gaming.
Launched for presale this month (October 2021), Frame Fitness will be marketed as the first at-home, digitally connected pilates reformer with a tailored, intuitive experience.
Priced at US$2,999, Frame features a large 24.5 inch, swivel, sweat-resistant, ultra-HD touchscreen; novel spring technology; and a lightweight wheeled frame that can fit under a bed when in storage mode.
The equipment will be supported by flexible, on-demand and live workouts, from classical instruction to cardio infused Pilates, HIIT boot camp classes, yoga and prenatal stretching.
Frame was do-founded by Melissa Bentivoglio – a pilates instructor and proprietary reformer inventor – and her husband, Lee Belzberg.
"Frame is the evolution of Pilates, breaking away from outdated reformers that are designed for commercial use with the need to have an instructor present," Bentivoglio said.
Mark Mastrov added: "It's the best total body home exercise movement I have seen.
"I'm looking forward to helping accelerate the brand's growth and development to help bring Frame to consumers around the country as they revolutionize the way Pilates is practised."
 |
|
|
|
|
|
|
|
|
|
Connect with
Leisure Management |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
|
 |
|
24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in
.... more>> |
|
|
|
 |
|
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new
.... more>> |
|
|
|
 |
|
24 Apr 2024
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant
.... more>> |
|
|
|
 |
|
23 Apr 2024
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection.
.... more>> |
|
|
|
 |
|
23 Apr 2024
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-end brand in the US and Europe. Cosmopolitan cities
.... more>> |
|
|
|
 |
|
23 Apr 2024
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to four years.
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
![]()
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| Latest jobs |
 |
Party Leader
Salary: Competitive
Location: Gainsborough
Company: Everyone Active
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
