NEWS
Museum operators using AR to take their exhibits global
POSTED 26 Nov 2021 . BY Tom Walker
The partnership will see the museums showcase their collections to a global audience in a new, engaging way Credit: Perception
Two leading museum operators will use augmented reality to take their exhibits global
Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception
The museums have given access to Perception to parts of their internationally significant collections and stories
The partnership will see the museums showcase their collections to a global audience in a new, engaging way
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.

Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception to highlight the museums’ collections and stories to online audiences using 3D desktop AR hologram technology.

The museums have given access to Perception to parts of their internationally significant collections and stories.

The partnership will see the museums showcase their collections to a global audience in a new, engaging way.

John Stack, digital director at the Science Museum Group, said: “This project enables our audiences to view an object from our collection in an exciting new way.

"This technology makes us excited for the future possibilities for the museum and ways in which our audiences can enjoy this new technology.”

Among the exhibits to be included in the project include the legendary Merlin engine – which powered the Spitfire aircraft – at The Imperial War Museum.

The 3D experience of Merlin has been built within a bespoke learning resource developed by IWM's Public Engagement and Learning Team.

As part of the experience, more than 13,000 3D glasses are being sent to schools close to IWM Duxford (formally RAF Duxford) which was home to the first RAF squadron that received the then new Spitfire.

Gill Webber, the Imperial War Museum's executive director of content and programmes, added: “After the last year, we know adapting and exploring the virtual world is vital for the arts and culture sector.

"Working with a cutting-edge company will allow us to reach new audiences and explore new ways of sharing our incredible stories."
RELATED STORIES
  Players of new Chaos Karts AR concept will feel as though they’re in a video game


Chaos Karts, a new gaming-based visitor attraction combining go-karts and augmented reality (AR), will open in London, UK, this month (August 2021).
  FEATURE: Technology: Bringing digital to life


Extended reality technology provides opportunities to connect with audiences in amazing new ways
  David Attenborough to front AR-based natural world app


Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Museum operators using AR to take their exhibits global...
25 Apr 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

26 Nov 2021

Museum operators using AR to take their exhibits global
BY Tom Walker

The partnership will see the museums showcase their collections to a global audience in a new, engaging way

The partnership will see the museums showcase their collections to a global audience in a new, engaging way
photo: Perception

Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.

Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception to highlight the museums’ collections and stories to online audiences using 3D desktop AR hologram technology.

The museums have given access to Perception to parts of their internationally significant collections and stories.

The partnership will see the museums showcase their collections to a global audience in a new, engaging way.

John Stack, digital director at the Science Museum Group, said: “This project enables our audiences to view an object from our collection in an exciting new way.

"This technology makes us excited for the future possibilities for the museum and ways in which our audiences can enjoy this new technology.”

Among the exhibits to be included in the project include the legendary Merlin engine – which powered the Spitfire aircraft – at The Imperial War Museum.

The 3D experience of Merlin has been built within a bespoke learning resource developed by IWM's Public Engagement and Learning Team.

As part of the experience, more than 13,000 3D glasses are being sent to schools close to IWM Duxford (formally RAF Duxford) which was home to the first RAF squadron that received the then new Spitfire.

Gill Webber, the Imperial War Museum's executive director of content and programmes, added: “After the last year, we know adapting and exploring the virtual world is vital for the arts and culture sector.

"Working with a cutting-edge company will allow us to reach new audiences and explore new ways of sharing our incredible stories."



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
US spa industry hits record-breaking US$21.3 billion in revenue in 2023   24 Apr 2024

The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in .... more>>
Immediate rewards can motivate people to exercise, finds new research
Immediate rewards can motivate people to exercise, finds new research   24 Apr 2024

Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new .... more>>
Shannon Malave appointed spa director at Mohonk Mountain House
Shannon Malave appointed spa director at Mohonk Mountain House   24 Apr 2024

Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant .... more>>
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture   23 Apr 2024

Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. .... more>>
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio   23 Apr 2024

With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-end brand in the US and Europe. Cosmopolitan cities .... more>>
PureGym's new results set it up for accelerating growth
PureGym's new results set it up for accelerating growth   23 Apr 2024

PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to four years. .... more>>
Company profile


We Work Well Inc

We Work Well is a global premier hosted buyer event company, connecting high-level executives from leading suppliers with pre-selected highly qualified buyers in the wellness and hospitality industries.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Fitness Motivator and Personal Trainer
Location: Market Rasen
Company: Everyone Active
Recreation Assistant (Dry Site)
Salary: Competitive
Location: Market Rasen
Company: Everyone Active
Party Leader
Salary: Competitive
Location: Gainsborough
Company: Everyone Active
Diary dates
Powered by leisurediary.com




23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd