The data mining feature in the June issue of Health Club Management was an insightful read, and it was encouraging to see the support that software providers can offer health and fitness operators in terms of reporting on, understanding and using their data to make business decisions.
For me, one key area of reporting that’s massively valuable to operators is the ability to use data to assist in accessing grant funding. Providing accurate, consistent and meaningful data – including reporting on outcomes and other indicators – usually forms a key element of any public health contract.
The arena is becoming more and more competitive, with many operators seeking work outside of their natural geographic areas of delivery. Those that use data to prove previous successes, and that are able to demonstrate the future availability of data for any new contract, are the ones that succeed.
The work of our software development team is driven by our customers’ data requests. Our database now holds more than 100,000 referrals, with correlating data that not only includes measures like height, weight, BMI and blood pressure, but also information on goal setting, attainment and results, uptake and completion. This gives service providers the data they need to inform commissioners of their ability to interact with, and have a positive impact on, the wider community.
The long-term impact of these interventions should ultimately be a reduced need for acute NHS services – and our customers, coupled with strong data, are increasingly able to show how they can achieve this.