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RKF Luxury Linen – Simply bee-autiful

RKF has created a new line of exquisite bee-embroidered linens for Guerlain’s spas to celebrate its environmental and conservation work

Published in Spa Business 2021 issue 4
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RKF Luxury Linen is a parter of choice for Guerlain and produces linens for the brand’s spas
RKF Luxury Linen is a parter of choice for Guerlain and produces linens for the brand’s spas / PHOTO: GUERLAIN SPA/CLAIRE COCANO

Luxury linen expert, RKF, is a partner of choice for many high-end brands, including Guerlain, one of the oldest and most prestigious French perfume, cosmetics and skincare houses in the world.

A 10-year partnership between the two is based on RKF’s deep understanding of Guerlain’s mission and the assurance that its bespoke, haute couture French linens are crafted from sustainable textiles and offer an exceptional sensory experience for Guerlain’s spa clients.

Each piece of RKF’s customised linen for the fragrance house has now been embellished with a signature bee motif, skilfully embroidered using organic satin. This symbol signifies Guerlain’s commitment to sustainable product innovation, supporting biodiversity, creating a positive social impact and placing conservation at the heart of its work.

“RKF and Guerlain share a commitment to sustainable luxury,” says CEO, Riadh Bouaziz. “It’s been an honour to work on the bee collection with Guerlain, so that the company’s values are represented in a very personal and tactile way to each and every spa client.”

Unique style
Guerlain’s bespoke linen collection benefits from RFK’s continued R&D into fabric technology and includes materials from its patented Dreamsoft and Timeless ranges.

The light, double-sided Dreamsoft fabric has a silky surface with an alternate absorbent side, which is 60 per cent softer than standard terry towelling and reduces laundry time by 40 per cent, due to its lighter weight.

RKF’s Timeless fabric took two years to develop and won gold in the A’Design Award & Competition (www.adesignaward.com) for its design versatility, as well as its lighter weight and volume and extra absorption capacity, which is five times greater than classic terry towelling.

RKF’s combination of luxury and household linen design and production sets it apart from other suppliers says Bouaziz: “The intrinsic qualities of our Timeless fabric not only provide more comfort, they also allow for lighter bathrobes which reduces laundry costs and enables the creation of new, haute couture garment designs.

“We won the A’Design award for our use of an innovative fabric in the creation of an elegant bathrobe design,” he says. “This fabric enabled RKF’s designers to create a bathrobe that resembles a trench coat and is a fashion item in its own right.”

About RKF
RKF is a French Maison with a timeless knowhow since 1834 that raises household linen to a form of Art.

With innovation and fashion at the heart of its DNA, RKF designs, manufactures and supplies world class linen for luxury hotels, royal palaces, restaurants, the beauty and wellness industry, across 77 countries.

The brand provides partners with bespoke, ecofriendly and operational solutions by developing patented and sustainable textile materials (15 brands and patents and 17 international awards).

RKF is committed to bringing the future into focus with the highest standards of sensory experiences and is continuously striving to optimise linen management.

The company is also on target to operate on a net zero carbon basis by 2025.

More: www.rkf.fr
About: Guerlain for Bees

The Guerlain for Bees Conservation Programme oversees several partnership and bee-focused initiatives.

The programme includes a Women for Bees entrepreneurial beekeeping programme, in partnership with UNESCO, for example, while it’s also working to raise awareness among younger generations of biodiversity and bee preservation within its Bee School – a volunteer programme for Guerlain employees.

Guerlain is committed to sustainably sourcing its iconic ingredients, as well as using sustainable packaging, without compromising on quality, sensoriality and effectiveness.

The company offers traceable and transparent information on all its products via its ‘Bee Respect’ platform and is aiming to reach net zero carbon by 2030.

"RKF and Guerlain share a commitment to sustainable luxury" – Riadh Bouaziz, CEO, RKF

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